Expect more music-focused shows from Hitco Entertainment down the line.
Last year, L.A. Reid abruptly stepped down as CEO of Epic Records.
Early this year, the veteran music executive announced he had raised $75 million for a new label venture. Alongside Charles Goldstuck, Reid founded Hitco Entertainment.
Now, the veteran music executive has announced a major deal.
Teaming up with Pilgrim Media Group.
Reid and Goldstuck’s Hitco Entertainment has signed a new deal with Pilgrim Media Group.
Veteran TV producer Craig Piligian founded Pilgrim in 1999. The media company has produced multiple reality TV shows, including Shifting Gears, Street Outlaws, and The Ultimate Fighter.
As part of the deal, both companies will develop and produce music-focused projects distributed across multiple platforms.
One of the first projects – an untitled documentary – will center around the music scene in Atlanta. L.A. Reid, along with other artists, will chronicle the rise of the hip-hop and R&B in the city. Notable artists from the city include TLC, Ludacris, Migos, and Usher, among others.
The second, tentatively titled Take the Lead, is a music competition that “aims to build the next major music act.” Little is known about the project, including the show’s format. Reid had previously served as a judge for two seasons on Fox’s The X-Factor.
Speaking about the partnership with Pilgrim Media, Reid and Goldstuck expressed their enthusiasm.
“We’re beyond thrilled to partner with Craig and the innovative content creators at Pilgrim. Given their diverse portfolio of programming and Craig’s unparalleled experience as an industry pioneer, we’re looking forward to the launch of our television business, which we see as a continuation of our many years of experience developing and producing cross-platform content.”
Speaking about Reid and Goldstuck’s legacy in the music industry, Piligian said,
“In all respects, L.A. and Charles have each made a tremendous impact on music. We’re excited to [work] with them to push the boundaries of the music programming genre with these projects and more to come.”
Hitco currently has 15 artists signed to its roster, including Outkast’s Big Boi, Fifth Harmony’s Dinah Jane, and Yella Beezy. Reid and Goldstuck founded the company with the vision of returning “to the fundamentals of hit-making.”
Featured image by RCR.