Insomniac announced that they have acquired a 50% interest in ALDA, which is an Amsterdam company that has developed, produced and promoted electronic dance music events all over the world.
The two companies hope to expand their operations throughout the United States, Europe and Asia.
Pasquale Rotella, who is the founder and chief executive of Insomniac, said in a statement that ALDA “are first-class event producers.” He also called them longtime friends.
Rotella further said that “this partnership feels very natural” and will allow the company to bring “world-class experiences to exciting new places around the world.”
Allan Hardenberg, who is a co-founder of ALDA and its chief executive, also issued a statement. He noted that he and his company were “thrilled to enter into this partnership with the Insomniac family.” He went on to call Pasquale and Insomniac “true innovators when it comes to creating and executing festivals and music events,” and that it has always been their goal to “to provide dance lovers with high quality musical experiences.”
Insomniac has produced more than 2,000 events.
That includes Nocturnal Wonderland, which is the longest-running U.S. dance music event. They have also produced Electric Daisy Carnivals (EDCs) in the United States, Japan, China and Mexico. Insomniac’s EDC in Las Vegas attracted more than 400,000 in its latest run.
ALDA has produced nearly 200 events in more than 30 countries around the world. These events have included AMF, which was the Netherlands’ biggest indoor music event. They also produced A State of Trance, which was the world’s biggest trance event, and the New Horizons Festival, which was one of Germany’s biggest dance music events.
While the terms of the deal were not announced, the companies did say that ALDA will continue to exist as an independent entity under the leadership of both Hardenberg and David Lewis.
Live Nation owns roughly 50% of Insomniac.