Tidal Is Now Integrated Into Samsung Wearables — And the Apple Watch Is Next

Samsung Galaxy Watches
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Samsung Galaxy Watches
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Samsung Galaxy Watches

Music streaming service Tidal has announced that its app is now available on a variety of Samsung wearable devices, including the Gear Sport, Gear S2 and S3, and the Gear Fit2 and Pro versions. This is Tidal’s first foray into the wearable market, and the app allows users to explore the Tidal music catalog and editorial content, as well as download content for offline listening. The new support for Samsung’s wearables is part of Samsung’s efforts to compete with the Apple Watch by cementing partnerships with streaming services. In August, Samsung signed a long-term deal with Spotify to offer the service as part of the setup experience on Samsung devices.

Tidal has been struggling to compete in the streaming music service, and rumors suggest that user growth may have stalled. There have also been repeated reports of fraudulent activity and bad behavior towards partners. In May, a report from a Norwegian newspaper suggested that the company had been late with royalty payments to various rights owners. The same newspaper reported that Tidal was inflating its subscriber numbers when it touted 3 million subscribers. Internal reports indicated that the actual number was around 1.2 million. Tidal denied that claim and a claim that the service only had six months of operating capital left.

Tidal has long staked its reputation on acquiring exclusive albums and releases, but the consensus in the music industry is that exclusives can be corrosive towards the broader consumer space. Universal Music Group chief Lucian Grainge reportedly banned exclusives among streaming partners, though platforms have since introduced smarter exclusive approaches involving biopics, exclusive radio interviews (see Beats 1), and even exclusive collaborations (see Amazon Music).

Despite its struggles, Tidal has managed to stay afloat by offering exclusive content and partnerships. In 2015, Tidal launched with the backing of high-profile musicians like Jay-Z, Madonna, and Kanye West, who were all part owners of the company. In 2016, Tidal announced that it had exclusive rights to stream Kanye West’s album, The Life of Pablo, which helped boost its subscriber numbers. Tidal also has partnerships with artists like Beyoncé and Rihanna, who have released exclusive content on the platform.

While Tidal’s lack of wearable support was a noticeable missing feature compared to competitors like Apple Music and Spotify, the new support for Samsung’s wearables could help Tidal attract new users and improve its position in the market. Tidal says that support for more devices is coming in the future, including Apple Watch and Android WearOS devices.

In conclusion, Tidal’s new app support for Samsung wearables is a positive development for the struggling music streaming service, which has faced rumors of fraudulent activity and bad behavior towards partners. While Tidal has managed to stay afloat by offering exclusive content and partnerships, it has struggled to compete with the likes of Apple Music and Spotify. The new support for Samsung’s wearables is part of Samsung’s efforts to compete with the Apple Watch by cementing partnerships with streaming services, and could help Tidal attract new users and improve its position in the market.

One Response

  1. fillysun

    Before integrating, I found an alternative way to play Tidal music on smartwatches. That is to use the tool DRmare Tidal Converter to make the Tidal music as local files on your computer and then you can transfer them to any other devices for offline using.