Sprint Is Suing AT&T Over ‘Fake’ 5G Advertising Claims

AT&T's '5G' technology

Sprint has filed a lawsuit against AT&T for its 5G Evolution branding.

AT&T rolled out the branding on phones that still use 4G LTE Advanced technology, which is not true 5G.

Both T-Mobile and Verizon have mocked the branding through social media, but Sprint is the first to respond with litigation.  In federal court filings, Sprint is seeking an injunction against AT&T to prevent them from using 5GE tags on devices or in advertising.

The claim filed by Sprint says the network performed a survey and found people believed 5G Evolution was the same thing as actual 5G.

54% of respondents believed 5GE networks were the same or better than true 5G. 43% of people said they believed that buying an AT&T phone in 2019 would be 5G capable.

Sprint argues that AT&T is damaging the reputation of true 5G, which is many times faster than 4G LTE.

AT&T says they will fight the lawsuit while continuing to deploy more 5G Evolution areas across the United States.

They see no problem with the advertising because — according to AT&T — most customers don’t see a problem with it.  Sprint proved as much with their consumer survey, AT&T claims.

AT&T clapped back at the lawsuit in a statement to Engadget, mentioning the potential merger with T-Mobile and the reliance on their 5G network.

“Sprint will have to reconcile its arguments to the FCC that it cannot deploy a widespread 5G network without T-Mobile while simultaneously claiming in this suit to be launching ‘legitimate 5G technology imminently’.”

When 4G technology was the new kid on the block, both AT&T and T-Mobile were branding HSPA+ technology as 4G.  It’s not surprising to see them doing the same with 5G, though it will be interesting to see how this lawsuit turns out.

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You can see the full lawsuit Sprint filed against AT&T and the claims below.

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