Making music for a living is a dream for many artists.
It’s a difficult thing to do, though, as a lot of people find that their work goes unheard, or doesn’t have the reach that it needs to earn a livable income.
While it may seem like selling out, the reality of being a musician is that you have to market yourself in order to be heard. In the past, you might have played around town and waited for an agent to hear you and market your work.
Now, however, artists are largely on their own when it comes to presenting their material to the world. We’re going to discuss some key points of music marketing in this article, giving you a little insight into how you might be able to get your music to the widest audience.
4 Key Music Marketing Tips
The nice thing is, you probably have all of the materials you need to market yourself already. While broad exposure is difficult to come by, the tools needed to grind your way forward are typically at your fingertips.
You’ll need music and a band before you get out there, though. If you’re in need of band members or recording engineers, you should look into recruitment marketing.
What is recruitment marketing? It’s an effective way to find the people you need to move forward.
1. Establish a Social Media Presence
This should go without saying, but having a presence on social media is your most direct way to reach an audience. Cultivate your fan base by starting with people you know, and branching out through the help of shares, regular content, and pay-per-click marketing.
Using the ad features on Facebook, Instagram, and most social media sites can give you huge amounts of exposure. In many cases, a small fee for advertising can spread your band or content to thousands of people.
2. Engage with Your Community
Every successful band that you listen to had to dig into its community before hitting the big time.
That means distributing material to local radio stations, hanging flyers at local establishments and cultural hubs, speaking to and spending time with people from your town, and maintaining a good name.
These are the people who will attend your shows, tell their friends about your music, and potentially put you in touch with the right people.
3. Play Shows Often
Just because the internet connects you to everyone in the world doesn’t mean that posting something is the only thing you have to do to be heard.
It’s crucial that you face your fears, get on stage, and continue getting on stage. That’s going to be your most direct outlet to get paid and reach new audiences. Playing for real people in different towns is the oldest, most surefire way to market yourself and hone your skills.
4. Make Different Content
Your music is your craft. That’s well understood, but reaching larger audiences might require that you branch out and make a video or two. You might want to create blog posts and generate hashtags.
The point is, diversifying your content and establishing your brand through bursts of creativity in different areas is very important.
Stay Up to Date
Moving forward through music marketing is a key factor in your music career. In order to stay in the loop, though, you have to know what’s happening with the latest music news.
Explore our site to find the music information you need to keep yourself in the know.