Prism Raises $2.2 Million to Fix the Disaster That Is Live Booking

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Austin-based music promoter software company Prism has recently announced that it has secured a new round of funding from angel investors, raising more than $2.2 million from a number of different backers. The investors include Mario Fighali of Sparefoot, Bill Babel of Capital Factory, Kip McClanahan of Pershing, and Jay Jensen of Clasen Quality Coatings. The company shared the round with Digital Music News this week.

Prism expects to use the new round of seed funding to expand its research and development efforts. Prism’s sales and marketing efforts will also be increased to help solidify its position in the industry. Prism’s software has been adopted by over 100 promoters and 500 venues across the world, including some prominent adopters such as Brooklyn Bowl (NY), Ad Hoc (NY), PopGun Presents (NY), MOKB Presents (IL), Noise Pop (SF), McMenamin’s (OR), and Laramir Lounge (CO).

The company was founded by Matt Ford, Stephen Sternschein, and Adrian Tavares. Prism arose directly from Sternschein’s tenure as a venue owner and promoter and his experience with the industry’s bevy of half-baked, partial ‘solutions’. Prism CEO Matt Ford says Prism is the best solution for live music because it’s the only “end-to-end solution for live music organizers.”

“Having data in a dozen different places created an accounting nightmare, making it difficult and time-consuming to generate actionable insights. The inefficiency in communicating details cost me time and money. This is why we built a Prism,” Ford said.

Prism offers calendar management, one-click integrations with ticketing platforms, offer generation, budgeting, forecasting, revenue tracking, settlement, task management systems, and financial reporting in one package. Venue managers, promoters and talent buyers can leverage a solution that brings all of these under a single umbrella to automate booking for better efficiency.

The live music industry is a notoriously difficult business to navigate, with many different stakeholders involved in the process. This can lead to a lot of inefficiencies, misunderstandings, and miscommunications. Prism’s software aims to streamline the process and make it easier for everyone involved to stay on the same page.

Prism’s software has been praised by its users for its ease of use and comprehensive feature set. The software is designed to be intuitive and user-friendly, with a clean and simple interface that makes it easy to get started. Prism’s support team is also highly responsive and helpful, which has helped to build a loyal user base that is passionate about the product.

Prism’s success is a testament to the growing importance of technology in the live music industry. As the industry continues to evolve and become more complex, software solutions like Prism will become increasingly important for organizers, promoters, and venues. The ability to manage all aspects of the live music experience in one place will be a game-changer for many in the industry, and Prism is well-positioned to be at the forefront of this trend.

In conclusion, Prism’s recent round of funding is a testament to the company’s success and the growing importance of technology in the live music industry. With its comprehensive feature set, user-friendly interface, and responsive support team, Prism is well-positioned to continue its growth and become an indispensable tool for anyone involved in the live music business. As the industry continues to evolve and become more complex, software solutions like Prism will become increasingly important, and Prism is poised to be a leader in this space.