Last month Apple launched more than five new subscriptions for its first-party services. Now, the company is facing a Dutch anti-trust investigation.
The investigation will look into whether Apple favors its own apps over those of third-party developers. Apple Music and Apple News are the main targets of the investigation, but Google could get tangled up in the complaints.
“The probe will initially focus on Apple’s App Store, where regulators have received the most detailed complaints, and Dutch apps for news media, but is also calling on app providers to flag if they have any problems with Google’s Play Store.”
The complaint was triggered when Spotify filed a petition with the European Commission. In that complaint, Spotify says Apple favors its own Apple Music over third-party services like Spotify. Apple was also accused of bullying behavior towards competitors.
Bloomberg reports that the Netherlands’ Authority for Consumers & Markets will be investigating Apple. The company’s use of its dominant market position as a service provider could result in a rigged system, according to complaints filed.
The ACM published a report saying that iOS is concerning because Apple is the only way to secure apps on those devices. Pre-installed apps like Apple Music and News remain a concern for developers who try to compete on the App Store.
Microsoft also faced these sorts of antitrust allegations back in the early 2000s in the EU.
Google was ultimately slapped with a $5 billion antitrust fine in 2018 for similar reasons.
One of issues surrounding Microsoft was Internet Explorer, the default browser installed on Windows. Regulators argued that this gave Microsoft an unfair advantage in browser market share.
As a result, Microsoft got slapped with a massive fine and the removal of IE as the default browser in Windows. Amazingly, IE’s 96% platform dominance in 2002 has dropped to a paltry 6.88% in 2019.
But what has all this got to do with Apple?
Apple is positioning itself as a service company, rather than a hardware provider.
Competitors like Microsoft, Google, and Amazon all have service-based businesses in addition to their hardware sides.
The problem with Apple’s foray into becoming a service provider is its walled garden approach. Most iOS users will subscribe to whatever Apple offers as the default, which offers a disincentive to competitors on the App Store.
Apple’s 30% cut of any sales also means they indirectly profit from competitors simply by virtue of owning the platform.
On the flip side, Apple defenders note that Apple created the entire App Store ecosystem with years of development and billions in capital. Now, they’re charging a toll for a road they built over more than a decade — is that so unfair?