Apple Music has been busy as of late.
Last month, the music streaming service applied for a trademark filing in Canada. Apple Music was busy resurrecting its forgotten mini-documentary series focusing on up-and-coming artists – Up Next.
Then, just days before its 4th-year anniversary, the company confirmed its music streaming service had 60 million paying subscribers. After 10 years, its rival, Spotify, has over 100 million.
Five days later, Apple Music dramatically expanded its Up Next Live summer concert series. Bad Bunny, Daniel Caesar, Khalid, Ashley McBryde, King Princess, Lewis Capaldi, and Jessie Reyez – all Up Next artists – will host a series of ‘intimate’ performances.
Returning to the much-maligned ‘exclusives’ arena, the company also signed a unique agreement with French rap duo PNL. In exchange for four streaming-exclusive singles, Apple Music’s deal includes co-branded videos and promotions in the months ahead. PNL will also remain independent.
A source hinted that the company will work on similar ‘exclusive’ deals with other artists.
Now, the music streaming service has confirmed a new curator.
Welcoming a European media brand into the curator space.
Gay Times, a European LGBTQ media brand, has confirmed a “significant collaboration” with Apple Music.
Through curated playlists, the media company will showcase music acts from across the LGBTQ community.
Officially unveiling its status as a curator, Gay Times wrote,
“The project is being supported by a wider… media campaign, featuring next-generation queer talent such as Kim Petras, GIRLI, Vincint, and ALMA.”
The Cupertino company will promote the collaboration with a series of digital billboards in London and Manchester.
Speaking about the partnership, Lewis Corner, Gay Times’ Chief Content Officer, explained,
“The LGBTQ community has had a long relationship with music, using it both as a protest and a party. Many of the icons within our community are pop stars, and with Queer & Now, we aim to unearth the role models of the future that will lead the way to greater LGBTQ representation and acceptance.”
Featured image by Gay Times.