Battle of the Free Trial — Apple Music Extends Its Trial Period to 4 Months

As European Competition Regulators Demand a Response from the Tech Giant, the Department of Justice Opens an Investigation Into Apple's Business Practices
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The battle between streaming services Apple Music and Spotify seems to be ramping up. Recently, Spotify increased its free trial period to three months for new subscribers. However, Apple Music did not waste any time to one-up its competitor by partnering with the LivingSocial app to offer a limited number of 4-month free trials for Apple Music.

While Spotify Chief Business Officer Alex Norström recently said that it takes “time to fully experience all the features available,” it seems that Apple Music feels the same way, with the expanded free trial offer on display. It could become the new standard for both Apple Music and Spotify to offer extended free trials to attract loyal subscribers.

Both companies are fighting a fierce battle for the top position in the streaming industry. Studies show that while most people have at least two video subscription services, most stick to one streaming music service. With this in mind, both Apple and Spotify are looking to offer their customers the best experience possible, hoping to retain them in the long term.

Spotify has been extending its free trial offer, and while it might be a costly loss leader for the company, they believe that it is the right strategy. The company’s average revenue per user has fallen 30% from 2015 to 2018, and it’s unclear how long investors and record labels will tolerate the reduced ARPU. However, Spotify is obviously stretching to the extreme for new users, hoping that three months or more is enough to keep them ingrained in the ecosystem.

On the other hand, Apple Music is expanding its trial to four months, which could push Spotify to extend its trial period even further. Spotify and Apple Music have gone head-to-head on exclusive content; now they might go head-to-head on free trials. It looks like the streaming industry is going to see increased competition between these two companies, which is good news for consumers.

The Apple Music four-month free trial requires you to sign up with LivingSocial to activate, and so far, over 25,000 offers have been redeemed. It’s an excellent opportunity for new subscribers to try out the service and see if it fits their needs. However, previous subscribers can only get one month of Apple Music free.

Both companies are trying to offer the best possible experience to their subscribers, but it’s unclear which one will come out on top. While Spotify has been in the game for longer and has more users, Apple has a strong brand and a loyal customer base. It’s going to be a tough battle, but it’s exciting to see how it will play out.

In conclusion, the battle between Apple Music and Spotify is heating up, with both companies offering extended free trials to attract loyal subscribers. While Spotify has extended its free trial period to three months, Apple Music has gone one step further and is now offering four months of free trial. Both companies are hoping that their strategy will keep their subscribers ingrained in the ecosystem. It’s going to be a tough battle, but it’s good news for consumers who will benefit from increased competition.

2 Responses

  1. Shills Be SHILLING

    I have not received a payment OR ANY numbers for months from ANY STREAMING COMPANY and they have the BALLS to keep giving FREE SERVICES to try to get more people to use there services?!
    You Can’t NOT PAY CREATORS and give your service away for free!
    We will remember all of your names and stomp out any of your efforts to work in the music industry after this shit show is crushed by interest rates
    Your not good enough for the fan