Spotify has released a redesigned Spotify for Artists app with real-time listening stats.
The new app displays the total number of people who are listening to the artists’ tracks worldwide. Those stats will continue to update for the first week the app rolls out live. The update is rolling out now to iOS and Android users, with desktop versions also part of the platform mix. Also included in the update is more information about recent milestones, like new followers or playlist adds.
The new Home tab features helpful information for getting music on Spotify. It also features presentations from the Co.Lab and advice from some of the top artists on Spotify.
The update also makes it easier to switch between profiles for managing an entire roster of artists.
“On the road and have an exciting update to share with your fans? You can continue to easily manage your profile right from the app, with the ability to manage your profile image, bio, playlists, and Artist’s Pick right from the artists page shown below. Managing a roster of artists? It’s now easy to switch between artists, too.”
Spotify for Artists’ redesign is coming hot on the heels of Apple Music’s updated analytics platform. Apple Music’s analytics platform also features Shazam integration, so artists can see who is identifying their music. But Apple is putting some limits on the granularity of its fan analytics to protect the privacy of its users.
Analytics and listening data are two essential data drivers for artists in the digital age. The data helps artists understand their audience, which can help them better market themselves to their target audience.
Meanwhile, competition between Apple Music and Spotify is only just heating up. Both platforms have committed heavily to offering exclusive content — through documentaries, playlists, and new releases. But working around major label demands against exclusive releases have proven a bit tricky.
Spotify’s monthly churn rate reached a historic low in Q2 2019, falling to just 4.6% year-over-year. The company’s podcast audience has grown 50%, meaning the big $500 million gamble on podcast acquisitions has started to pay off. Podcast engagement on Spotify has doubled since the start of 2019.