Spotify Family Plan Launches In India ⁠— $2.52 Per Month For Six People

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Spotify, the world’s most popular music streaming service, has recently launched its family plan in India. The service starts at just Rs. 179 or approximately $2.52 per month per account, which is a tad more expensive than Apple Music’s price of Rs. 149 ($2.10 USD) per month. The plan unlocks premium access to Spotify for up to six people, with the primary account holder being billed.

This family plan is a great option for families looking to share their music tastes with each other. All members of the family can stream music and podcasts, and Spotify has also introduced parental controls and a playlist called Family Mix, which is made up of all the music your family is enjoying. The plan is a great way to enjoy premium access to Spotify without having to pay for multiple individual accounts.

Spotify’s entry into the Indian market has been relatively new, launching on February 26th this year. With over 1.3 billion people, India is a market with huge growth potential, making it a logical step for Spotify to expand into this market.

However, it remains to be seen how Spotify will enforce family plan checks in India, as it does in the US and EU. Recently, Spotify has cracked down on friends sharing family accounts by requiring IP check-ins. The access options in India are also quite varied compared to other countries. The pay-as-you-go nature of the country means you can buy a single day of Spotify Premium access for as little as $.18 per day. Daily, weekly, or monthly subscription plans are available.

Spotify’s family plan can support up to six accounts, which means revenue of $0.42 per user. Elsewhere in the world, Spotify is experimenting with jacking up family plan prices. Just this summer, we reported on family plan price increases that hit Norway and Sweden. Spotify has added a slew of features to the Family Plan to justify the rise. Those features include upgraded parental controls and the Family Mix playlist. A new Family Hub is also available for managing settings.

At this point, Spotify is late to the game in India, so they’re playing catch-up behind several more popular Indian music streaming services. However, with Spotify’s brand recognition and the unique features the family plan offers, it is likely to carve out a space in the Indian market.

The music streaming industry in India is highly competitive, with big players like Gaana, JioSaavn, and Wynk Music dominating the market. However, Spotify’s entry into the market has been met with enthusiasm from Indian music lovers, who appreciate the app’s user-friendly interface and vast music library. The family plan is a great way to differentiate itself from the competition and attract more users to the app.

Spotify’s family plan is a good value for money, as it allows up to six people to enjoy premium access to the app at a lower cost than individual accounts. The parental controls and Family Mix playlist are also great features for families looking to share their music tastes with each other. Moreover, Spotify’s brand recognition and global presence make it a trusted name in the music streaming industry, which is likely to appeal to Indian users looking for a reliable and high-quality music streaming service.

In conclusion, Spotify’s family plan is a great option for families looking to share their music tastes with each other in India. While Spotify is playing catch-up behind several more popular Indian music streaming services, the unique features the family plan offers, along with its brand recognition and global presence, are likely to help it carve out a space in the Indian market. It will be interesting to see how Spotify evolves in India and how it competes with the other popular music streaming services in the country.

2 Responses

  1. Nicky Knight

    If we accept streaming is today’s recorded music business, then I think this is a good thing.

    Even though it’s tiny tott pennies, if enough take it up it can produce some sizeable loafs for the streaming companies.

  2. Blobbo

    The United Nations should stop this company. I am not kidding. Daniel Eck to me is an enemy of global culture, and needs to be in jail at best.