My friend texted me the New York Times’ 6-minute ‘Watch How a Pop Hit Is Made’ doc about Zedd, Maren Morris and Grey’s “The Middle.” This is an excerpt from Ari Herstand’s new book How to Make It in the New Music Business (Second Edition)  If you’ve seen this video (below), then you may have asked … Continue reading Why the Best Singer Does Not (Always) Sing the Pop Hit