Sony Music Is Making a Major Move Into Podcasting With ‘Broccoli Content’

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Photo Credit: Sony Music

Sony Music Entertainment has entered into a joint venture with U.K.-based Renay Richardson’s ‘Broccoli Content.’

Richardson founded Broccoli Content in 2018 in response to a lack of minority podcast talent. The new joint venture will adopt the ‘Broccoli Content’ name. Richardson is a podcast producer with credits on platforms like Audible and Panoply.

This is the second podcast joint venture for Sony Music. Earlier this year, the label teamed up with Adam Davidson and Laura Mayer to form Three Uncanny Four Productions.

Richardson says she believes Sony Music shares her commitment to podcasting. She wants to see Broccoli Content become a place where passionate people can succeed.

“Together we will collaborate to create exciting podcasts from many types of voices and perspectives, and help them find audiences all over the world.”

Broccoli Content will develop a range of scripted and unscripted content under Richardson. The podcasting team will also work with 4th Floor Creative, Sony Music UK’s creative division. That partnership will explore podcasting opportunities for the U.K. market.

Richardson began her podcasting career at Acast in 2014 as a content manager in the London office. She helped acquire several popular podcasts before moving into production. She developed the first podcasts for fashion designer ASOS before joining Audible’s original content team.

Sony is latching onto pop culture and news for podcasts, too. Three Uncanny Four Productions launched “Broken: Jeffery Epstein” as a new investigative podcast hosted by Ariel Levy. The show takes on a similar vibe to Serial, the podcast that helped cement the format’s monumental growth.

At least one-third of the U.S. adult population has listened to a podcast in the last month. That’s a potential audience of 90 million listeners that’s growing by the day. No wonder major players like Spotify, Apple, and SiriusXM are going all-in on podcasts. Welcome to the podcasting corner, Sony.