Ticketmaster Focuses on Providing Accessibility Info For Disabled Music Fans

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Ticketmaster has announced a new accessibility service in the UK for disabled music fans. The service makes it far easier for the impaired to book tickets online.

A 2018 report from the Attitude is Everything charity found that 80% of disabled music fans didn’t attend live concerts. The main reason cited was difficulty in understanding accessibility at venues through online booking platforms. Many fans said they had to pay extra or were given no option to purchase one online.

Addressing one part of that puzzle, Ticketmaster’s Andrew Parsons announced the new initiative to simplify ticket purchasing.

“At Ticketmaster, we believe equal access to live entertainment is paramount. We knew we had to do more for disabled fans and our team has worked hard on this ground-breaking technology that endeavors to make ticket buying simple for all.

Every fan should have the same access to the events they love; it’s an ongoing process and one we continue to prioritize.”

The new option will be available for arena shows in Glasgow and Cardiff. Ticketmaster plans a broader rollout soon. The new functionality allows disabled fans to submit their requirements via the Ticketmaster site. Once submitted, the system will remember that information for future live ticket sales.

Last year’s report estimated that 3.3 million deaf and disabled people attend at least one live gig a year. This new initiative could have a significant impact on the ticketing experience those people have online. 70% of respondents said they felt discriminated against for how ticket buying works in the current system.

Attitude is Everything identified five critical needs that accessibility ticket sales must meet. Those include a universal ‘proof of disability system’ for the music industry at large.

Other requirements include disability awareness training, online accessible booking, and equal access to ticket pre-sales and other special events. With Ticketmaster taking steps to address selling accessibility tickets online, hopefully this will help make live music more accessible to everyone.