African streaming service Boomplay has inked a deal with Sony Music. The streaming service now has licensing agreements with all three major labels.
Sony Music Entertainment is the last major label to sign a licensing agreement with Boomplay. Universal Music Group announced its deal in November 2018 — Warner Music Group followed in March 2019. Boomplay is available in several major markets across the African continent.
Live in markets like Cameroon, Ghana, Ivory Coast, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda, and Zambia — Boomplay boasts more than 60 million users.
The music streaming service is rapidly growing as reports from February suggested 42 million users. In November last year when UMG signed its deal — the streaming service only had 36 million listeners.
Boomplay says it is the biggest and fastest-growing music streaming app in Africa, adding around two million users per month. The African market is vast, with around 1.2 billion people spread across the continent.
Users are a mix of ad-supported users and those who pay a premium subscription. Boomplay costs the equivalent of $1.50/month across each of the markets.
Back in April, Boomplay managed to raise $20 million in funding to expand its catalog. The service is owned by Transsnet, a joint venture between two Chinese companies. Phone maker Transsion and consumer app giant NetEase came together for the project.
Head of Marketing for Africa — Tosin Sorinola, shared a comment. He believes the partnership with Sony Music will help the streaming service reach new heights.
“Music remains the only universal language, transcending the thoughts, boundaries, philosophies, cultures, and preferences of individuals. This partnership offers our African stars a stronger opportunity to be heard on the global scene – increasing their reach and exposure.”
The streaming service is currently available on iOS, Android, and the web. Users have the option of subscribing to daily, weekly, and monthly listening plans.