Spotify Is Pushing Premium Bundles ⁠— Four New Global Partnerships Announced

Spotify Premium

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Spotify has announced several new partnerships with Spotify Premium bundles. Each of these deals is available to people across the globe.

Spotify is casting a wide net, hoping to reel in new subscribers by bundling its Premium service. Spotify is teaming up with Microsoft in the United States and the U.K., Bouygues Telecom in France, Magalu Conecta in Brazil, and Vodafone in Australia.

U.S. and U.K. Users

Spotify Premium Trial Xbox Game Pass

Spotify is offering U.S. and U.K. Xbox Game Pass Ultimate Subscribers a six-month free trial. Users need to have never signed up for Spotify Premium to qualify. This offer will be available until April 1, 2020. Any previous Xbox offers will render accounts ineligible for this promotion.

French Users

Spotify is teaming up with Bouygues Telecom to offer a six-month free Spotify Premium trial. Customers on plans with more than 1GB of data allowance can add a Spotify Premium trial to their account.

Brazilian Users

Spotify has teamed up with Magalu Conecta in Brazil to offer a four-month free trial of Spotify Premium. The app provides technical support, cloud storage, phone protection, and WiFi hotspots across Brazil.

Australian Users

Spotify is teaming up with Vodafone in Australia to offer a free 30-day free trial of Spotify Premium. Vodafone users can add Spotify service and pay for it on their mobile plan.

Aside from these four partnerships, Spotify is also teaming up with Tic Tac for an interactive live show. Two exclusive branded interactive music events will be hosted in Los Angeles at The Mint in December.

Dubbed ‘Vol 1: Sounds Refreshing’ and ‘Vol 2: Sounds Delicious,’ both events will have exclusive playlists on Spotify.

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Spotify’s focus on offering free premium trials this holiday season is a wide growth net. It’s unclear how well the strategy will work for retaining new members, however. The Xbox Games Pass offer is a great one, but six months is a long time with no additional revenue.

 

One Response

  1. Avatar
    Damien Bizeau

    I’ll consider it 🙂 Digital Music Piracy is a very bad insult for musicians’ works!

    Reply

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