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YouTube concert listings have expanded to the U.K. and Ireland through new partnerships. Ticketmaster, See Tickets, and Eventbrite event info is now displayed on artist pages.
YouTube first started experimenting with concert listings under videos in the United States in 2017. Since then, ticket listings are now available in Canada, Australia, and New Zealand.
The ‘On Tour’ section will now appear on artist videos in the U.K. and Ireland. The section offers viewers the ability to buy tickets to any partner event. Since live events continue to be a significant source of revenue for artists, the continued expansion of concert listings could be a game-changer.
A recent Nielsen survey from last year found that 44% of teens use YouTube to discover new live events. Content and promotions on YouTube are a great way to reach an audience that is already engaged.
Roz Mansfield, YouTube Artist Partnership Manager in the U.K. and Ireland, commented on the new country additions.
“We hope this new feature helps connect fans with not only the global artists they love, but also will give them a chance to discover more intimate events with breakthrough local talent.”
YouTube has expanded the feature to work well on desktop and mobile. A giant blue ‘Tickets’ button will appear on relevant videos for viewers to browse live shows. Clicking the button takes the viewer to partner sites like Ticketmaster, Eventbrite, AXS, and See Tickets.
With the U.K. and Ireland now in the Mix, YouTube concert listings will probably land in Europe soon. It’s anyone’s guess when we’ll see a more global rollout. YouTube Music is still only available in 63 countries, despite competition reaching 100+ country availability.
It’s obvious the Google-owned video giant is hoping to spread its tendrils far and wide. The feature hasn’t made it into YouTube Music yet, but it probably will soon. It’s become the most-downloaded music app in a relatively short period.