Independent Distributor Redeye Acquires Sweden’s Border Music

Redeye Acquires Border Music

North American independent music distributor Redeye Worldwide has announced the acquisition of Border Music, which is a music distribution company based in Sweden.

The announcement was made at the company’s annual Label Hang event in Hillsborough, North Carolina. Redeye indicated that Border Music would continue to operate as an independent entity while gaining access to Redeye’s digital and physical distribution network.

The first releases under the deal between the two companies include:

  • Drive-By Truckers (ATO)
  • Born Ruffians (Yep Roc)
  • James Hunter Six (Daptone)
  • Beach Bunny (Mom+Pop)
  • Banoffee (Cascine)
  • Pet Shop Boys (AWAL)
  • Jonathan Wilson (Bella Union)

Redeye now has offices in the following 6 European countries:

  • Sweden
  • Norway
  • Finland
  • Denmark
  • United Kingdom
  • Germany

Aaron Freeman, who is the COO of Redeye, said of the deal: “In many ways Border Music resembles Redeye both in the culture of the company as well as the services offered. The partnership makes strategic sense for all involved.”

Pelle Erikson, who is the managing director of Border Music, also commented on the deal.

He said, “I am excited to expand the reach and capabilities of Border Music while doubling down on the core services that have been our hallmark for more than 30 years.”

Redeye was founded in 1996 with a focus on connecting independent artists and labels to the ever-expanding global marketplace. Their headquarters and warehouse are in Hillsborough, North Carolina, and, in addition to their 6 European offices, they also have offices in New York, Toronto, and Sydney.

Border Music, which is headquartered in Göteborg, Sweden, was founded in 1982. Their services include sales, marketing, promotion, accounting and management, and they operate as well in Norway, Denmark, and Finland. They have distribution deals with the following labels:

  • Third Man
  • PIAS
  • AWAL/Kobalt
  • Bella Union
  • Partisan
  • Mute
  • Glitterhouse
  • Groove Attack
  • K7!
  • Yep Roc
  • Proper
  • Stones Throw
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