Indian Streaming Service Gaana Reaches 125 Million Monthly Active Users

Indian Streaming Service Gaana Reaches 125 Million Monthly Active Users
  • Save

Gaana, India’s leading music streaming service, has announced that it now has over 125 million monthly active users, generating over 3 billion streams every month, despite increased competition from YouTube in the Indian market. The company has been growing at an incredible pace, having reached 100 million monthly active users just this past April, representing a 25% increase in just four months. Though the current numbers mean that the company’s user growth has slowed, it has not slowed down by much.

To put Gaana’s numbers in perspective, Spotify, at the end of September, had around 250 million active monthly users worldwide while adding 5 million users per month. However, it should be noted that only one million of Gaana’s users are paid, and these users pay less than $2 per month for the company’s premium service.

Despite being based in India, Gaana has users across the world, including in the United States, the United Kingdom, Australia, and Canada. The platform features 45 million songs in more than 30 Indian languages as well as in English. This diversity in language and content has helped Gaana to establish itself as a popular choice for music streaming in India.

Prashan Agarwal, the CEO of Gaana, issued a statement in conjunction with the recent announcement. He said, “At Gaana, we strive to connect listeners with the experiences that put them in the driver’s seat, whether it’s choosing to listen to their favorite songs or, through this partnership, engaging with interactive voice ads where they control the conversation.”

The company also announced that it had signed a deal with a voice dialogue marketing platform called Instreamatic. This will allow the company to create interactive advertisements on the platform, further enhancing the user experience.

Instreamatic’s technology allows advertisers to create interactive voice ads that respond to users’ voice commands. This means that users will be able to provide input and control the conversation, making the ad more engaging and less intrusive. This innovative technology is poised to be the interface of choice in the coming decade, and Gaana is excited to introduce Instreamatic’s pioneering technology on its platform.

In regards to this news, Agarwal said, “With voice poised to be the interface of choice in the coming decade, we’re excited to introduce Instreamatic’s pioneering technology on our platform, and look forward to helping advertisers deliver the positive experiences it makes possible.”

Gaana has also been working on improving its user experience by offering several features that make it more engaging for its users. One such feature is the “Party Hub,” a social listening feature that allows users to host virtual listening parties with friends and family.

The company has also launched “Gaana HotShots,” a feature that allows users to create and share short-form videos with their followers, similar to TikTok. This feature has proven to be a hit, with over 150,000 videos being uploaded in just the first few days of its launch.

In conclusion, Gaana’s user growth may have slowed down slightly, but the company is still going strong, with over 125 million monthly active users and over 3 billion streams every month. With its innovative features and partnerships with companies like Instreamatic, Gaana is sure to continue to be a popular choice for music streaming in India and beyond.