Sonos Moves Some Manufacturing Out of China, Jacks Up Prices by $50

Sonos Speaker
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Sonos Speaker
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Photo Credit: Unsplash

Sonos, the American electronics company specializing in smart speakers and audio equipment, announced that it is moving some of its production lines from China to Malaysia. As a result, the company is increasing the prices of its Sonos Amp and Sonos Port devices by $50. The move to Malaysia is part of the company’s plan to diversify its production lines and supply chain.

Sonos says its decision to move production from China comes amidst the current trade war between the United States and China. The company believes that the tariffs imposed during this trade war are a “one-time hit” and wants to diversify its supply chain to avoid being affected by future trade disputes. The company is not disclosing which products are subject to the change, but it has clarified that some of its products will be moving outside of China.

The Sonos Amp and Sonos Port are two higher-end devices in the Sonos product line. They enable custom AV installers and enthusiasts to use Sonos whole-home audio with any setup. The Amp connects to speakers, while the Port enables surround receivers and turntables to be connected to a Sonos system. Both devices have been highly popular amongst audiophiles and enthusiasts who are willing to pay premium prices for high-end equipment.

Starting January 9, 2020, the Sonos Amp will be priced at $649, while the Sonos Port will be priced at $449. The bump in price may not be too much for audiophiles to bear, but it may be too high for most consumers. However, Sonos seems to be focused on catering to its core audience of audiophiles who are used to paying premium prices for high-quality audio equipment.

Sonos’ decision to move production outside of China is not unique. Other tech companies such as Google, Nintendo, and Samsung have also moved some of their production outside of China. Google moved the production of its Nest products to Taiwan earlier this year, while Nintendo shifted production of its popular Switch console to Southeast Asia. In October, Samsung closed its last Chinese phone factory. Two Chinese companies that are responsible for making AirPods components are also expanding outside of China.

China has warned companies that they may face “permanent consequences” if they move their manufacturing in response to US tariffs. However, Sonos has not disclosed any such threats from China and seems to be proceeding with its decision to move production lines to Malaysia.

Sonos is notifying its customers about the price hike through email. Customers who might be interested in either the Amp or the Port have until January 9 to save $50. The company also wants its customers to know that the price hike is a result of the company’s decision to move production outside of China and is not a reflection of any shortcomings in the product or its production process.

In conclusion, Sonos’ decision to move production lines from China to Malaysia is aimed at diversifying its production lines and avoiding any future disputes that might arise in the ongoing trade war. The price hike for the Sonos Amp and Sonos Port devices is a result of this move and may not be too much for audiophiles to bear. However, Sonos seems to be focused on catering to its core audience of audiophiles who are willing to pay premium prices for high-quality audio equipment.