Pioneer DJ is changing its name to AlphaTheta. The name change is designed to reduce confusion, but DJ brands will retain the current branding. Here’s what’s going on. AlphaTheta announced the news at the beginning of the new year. “Pioneer DJ Corporation has changed its company name to AlphaTheta Corporation,” the press release reads. “Our … Continue reading Pioneer DJ Corp Name Changes to ‘AlphaTheta,’ Creates Some Serious Confusion