Warner Music Turkey Officially Sets Sail; Instanbul Offices Opened

Warner Music Turkey Officially Sets Sails; Instanbul Offices Opened
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Warner Music Turkey Officially Sets Sails; Instanbul Offices Opened
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Photo of Alfonso Perez-Soto (courtesy of Warner Music)

Warner Music Group is expanding its partnership with Doğan Music by opening an office in Istanbul, Turkey. The new affiliate office will work with Doğan to develop the international careers of the country’s emerging and established artists while also helping to expand the presence of Warner’s catalog in the country.

Gülce Özyeşilpınar has been named the general manager of Warner Music Turkey. She will report to Alfonso Perez-Soto, Warner Music’s executive vice president of Eastern Europe, Middle East, and Africa. Turkey is considered a “fast-growing emerging market,” and the company aims to capitalize on the two million Turks currently paying for a music streaming service, with streaming representing about 60% of music revenues in the country.

In 2020, the market for music in Turkey increased by nearly 15%, to more than $42 million. This growth is not an isolated situation and suggests that mega-labels like Warner Music Group will continue to revive once-sagging global outposts. Recently, Universal Music Group doubled down on its African presence, just one example of a global recorded music industry springing back to life.

Perez-Soto stated, “We’re hugely excited to step up our presence in Turkey and partner with Doğan on artist campaigns that’ll have an impact here and around the world. This is a historic moment for Warner Music—a real return to the country of Ahmet Ertegün, the legendary founder of Atlantic Records.”

Özyeşilpınar added, “I’m so proud to be the first leader of Warner Music Turkey. I look forward to working with our friends at Doğan to turbocharge our global support for our joint roster.”

The question now is whether a better Turkish musical pipeline—both in and out of the country—will produce a different global music scene. That’s certainly been the case with bubbling scenes in countries like Colombia and Puerto Rico, where unlimited global connectivity has helped to ignite a slew of local artists and styles.

In recent years, Turkey has seen a rise in independent music and artists, with many starting to gain international recognition. The opening of Warner Music Turkey’s office could help bring more Turkish artists to the forefront of the global music scene. The label’s resources and expertise could help these artists reach a wider audience and develop their careers on an international scale.

Moreover, the partnership between Warner Music Group and Doğan Music will provide an opportunity for Turkish artists to collaborate with and learn from established international artists. This cross-cultural exchange could lead to the creation of unique and innovative music that blends different styles and influences.

With streaming representing about 60% of music revenues in Turkey, the success of Warner Music Turkey’s office will likely depend on the label’s ability to leverage digital platforms to promote and distribute its artists’ work. The label will need to understand the unique characteristics of the Turkish music market, including the preferences of local listeners, to create successful marketing and promotional campaigns.

In conclusion, the opening of Warner Music Turkey’s office is a significant development for the Turkish music industry. The label’s resources, expertise, and partnership with Doğan Music could help bring more Turkish artists to the forefront of the global music scene. It remains to be seen whether a better Turkish musical pipeline will produce a different global music scene, but the potential for cross-cultural exchange and collaboration is certainly promising.