Justin Bieber Asks Fans To Generate Fake Spotify Plays So He Can Get a #1 Song

Justin Bieber Asks Fans To Generate Fake Spotify, iTunes Plays So He Can Get a #1 Song
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Justin Bieber Asks Fans To Generate Fake Spotify, iTunes Plays So He Can Get a #1 Song
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Photo of Justin Bieber

In the music industry, landing a #1 spot on the charts can be a significant milestone for an artist. It can help them establish their brand and attract new fans. However, the competition is fierce, and the race to the top can sometimes be marred by controversy. Recently, a controversy arose over fake music streams of a French Montana song. And now, it seems that Justin Bieber’s team is taking matters into their own hands by instructing fans on how to game Spotify and iTunes to help Bieber’s new single, “Yummy,” rise to the top of the charts.

In a now-deleted Instagram post, Justin Bieber’s team reposted a fan’s guide for boosting “Yummy” on the leading digital music platforms. The post included tips such as creating a playlist with “Yummy” set to repeat and then streaming it continuously overnight. Additionally, the post instructed people not to mute the song but play it softly while they slept. Those living outside the United States were also instructed to use a U.S.-based VPN when streaming the song since Billboard only counts streams from U.S. IP addresses when computing its charts. The post further urged users to buy the single multiple times from iTunes and to only link to the song’s YouTube video on social media instead of reposting the video there.

While some may dislike what Bieber and/or his people are doing, they are not the first ones to try to game the system in this manner. A similar campaign was reportedly initiated to help boost Harry Styles’ “Sign of the Times.” In 2018, one BTS fan group went one step further: they allegedly distributed over 1,000 Spotify logins to help the group’s Love Yourself: Tear album.

The practice of manipulating music streams to boost a song’s chart position is not a new one. However, with the rise of digital music platforms, it has become easier to do so. There have been instances of bot farms, where bots are used to stream a song continuously to boost its numbers artificially. This can result in inflated streaming numbers that do not reflect genuine listener interest. In some cases, the platforms have caught and penalized those who engage in such practices.

The controversy over fake music streams has raised questions about the validity of the charts and the metrics used to calculate them. While streaming numbers are an essential factor in determining a song’s chart position, they are not the only one. Other factors, such as radio play and sales, also play a role. However, the current emphasis on streaming numbers has led to an increase in the number of people trying to game the system.

The music industry is not the only one where people try to manipulate the charts. In the gaming industry, there have been instances of people using bots to boost the number of downloads for a game, leading to inflated rankings on app stores. Such practices can harm genuine developers and lead to a less diverse and innovative marketplace.

In conclusion, while landing a #1 spot on the charts can be a significant milestone for an artist, resorting to questionable practices to achieve it can harm the industry’s credibility. The rise of digital platforms has made it easier to manipulate metrics, but it has also made it easier to detect such manipulation. The music industry needs to come up with better ways to calculate the charts that reflect genuine listener interest and prevent the gaming of the system.

5 Responses

  1. ben

    I’m not even surpirsed! cheaters, fakers and lazy people rewarded is common , t’s so 2010’s

    decades ago, (if that ever happened), people would at least cheat quitely, but
    nowadays, they ain’t even ashamed doing it in public.

    There’s no differecence between this kind of behavior and rogue traders whom
    put down the economy circa 2008

    Is there any regulator to check about that? artists caught red handed should be removed from charts.

  2. Da

    Back in the day his fans used to do that and even buy multiple cd copies. I wonder if his staff didnt infiltrate into the fanclubs and social media fan profiles in order to led them to do all of that.

  3. Hannah

    I think a MAJOR difference here is that yes, this has been happening for quite some time among groups of fans. *However*, this is the first time an artist encourages and posts these methods. That’s where the real scandal is.

    I hope Spotify releases a statement on this.

    • Skum

      Chris Brown did it in 2017 but failed (and got caught red handed)
      DJ Khaled tried to manipulate the Billboard too, but by using another trick (bundle deals)

      SMH.. these arrogant people, supposed to be big sellers can’t even get a number one without cheating, and they don’t even hide their game as they openly ask people to help them to cheat on socmedia.. :

      “please help me to be revelent, as my shit isn’t enough anymore”

  4. Who Cares

    This is really just marketing. The streams are still streams, even if people are sleeping or outside the U.S. If people are still concerned about Billboard Charts you’re living in yesterday’s music industry.