Bose Shutting Down All Retail Stores in North America, Europe, Japan & Australia

Bose retail stores
  • Save

Bose retail stores
  • Save
Photo Credit: Unsplash

Bose, the American audio equipment manufacturer, has announced that it will shut down all its retail stores in North America, Europe, Japan, and Australia. The company’s decision to close its stores comes after it found that in recent years, customers had shifted towards online purchases, and therefore, retail outlets had become less relevant. The company’s online sales have grown rapidly, and so the decision was made to close the stores and focus on the online market.

Bose, founded in 1964 by Dr. Amar G. Bose, has been a leader in the audio equipment industry for over five decades. In 1993, the company opened its first retail store in the United States, and over the years, it expanded to other countries. The stores were designed to showcase the company’s products, including headphones, speakers, and home entertainment systems, and provide a place where customers could test and talk about their products.

However, with the rise of online shopping, the company’s retail stores have become less relevant, and Bose has decided to close all of them. Although it is not clear how many employees will be affected by the decision, it is expected that hundreds of people will lose their jobs. The company has said that it will provide outplacement assistance and severance packages to affected employees.

Colette Burke, Bose’s Vice President of Global Sales, has said that the decision to close the retail stores was not an easy one, but it was necessary. She said that the company’s focus is on meeting the needs of its customers, and that the shift to online shopping has made the retail stores less relevant. “We are doing the same thing now that we did when we opened our first retail store in 1993,” she said. “We are focusing on what our customers need and where they need it.”

Bose’s decision to close its retail stores comes at a time when many companies are struggling with declining sales and increased competition. The retail industry has been hit hard by the rise of online shopping, and many companies have had to close their stores. Bose is one of the latest companies to make this move, and it is expected that more companies will follow suit in the coming years.

Despite the closure of its retail stores, Bose’s products will still be available for purchase through other retail outlets, including Best Buy, Target, Amazon, and Apple Stores. The company will also keep its stores in South Korea, China, and India open for now.

In conclusion, Bose’s decision to close its retail stores is a reflection of the changing retail landscape. With online shopping becoming increasingly popular, many companies are finding that traditional retail outlets are no longer necessary. Although it is sad to see the closure of the stores and the loss of jobs, Bose is doing what it believes is best for its customers and its business. The company’s focus on online sales is a smart move, and it is expected that the company will continue to thrive in the years to come.