The Grammy Awards aren’t directly tied to fan popularity. But YouTube Music is already predicting the 62nd Grammy winners ahead of the big show based on views.
No, the Alphabet-owned video giant isn’t using complex algorithms or predictive analytics. Instead, these predictions are based on global YouTube views, instead of ‘music experts’ that make up the Grammy’s voting block.
Grammy voters oftentimes pick winners specifically because they aren’t popular — which ensures that everyone gets to argue about the results afterward. But if YouTube Music’s Grammy Awards predictions are somehow correct, Billie Eilish is likely to win big on Sunday.
Lil Nas X and Billy Ray Cyrus are also slated to win big, according to the YouTube global views. In YouTube’s prediction-land, Billie Eilish takes the award for Song of the Year but loses out to Lil Nas X elsewhere.
Here’s a look at the ‘winners’
Feel free to make your own Grammy predictions in the comments below to let us know what you think. Personally, I think Ghost’s new single “Kiss the Go-Goat” deserves that Best Rock Song spot more than Tool’s “Fear Inoculum.”
Song of the Year Winner: Billie Eilish – “bad guy”
Record of the Year Winner: Lil Nas X ft. Billy Ray Cyrus – “Old Town Road”
Best New Artist Winner: Billie Eilish
Best Music Video Winner: Lil Nas X ft. Billy Ray Cyrus – “Old Town Road”
Best Pop Solo Performance Winner: Ariana Grande – “7 Rings”
Best Pop Duo/Group Performance Winner: Lil Nas X ft. Billy Ray Cyrus – “Old Town Road”
Best Rap Performance Winner: Offset ft. Cardi B – “Clout”
Best Rap/Sung Performance Winner: Lil Baby & Gunna – “Drip Too Hard”
Best Rap Song Winner: 21 Savage ft. J. Cole – “A Lot”
Best R&B Performance Winner: H.E.R. ft. Bryson Tiller – “Could’ve Been”
Best Traditional R&B Performance Winner: India.Arie – “Steady Love”
Best R&B Song Winner: Chris Brown ft. Drake – “No Guidance”
Best Rock Performance Winner: Gary Clark Jr. – “This Land”
Best Rock Song Winner: Tool – “Fear Inoculum”
Country Duo/Group Performance Winner Dan + Shay – “Speechless”
Best Country Solo Performance Blake Shelton – “God’s Country”
Best Country Song Winner: Dan + Shay – “Speechless”
Best Dance Recording Winner: Meduza ft. Goodboys – “Piece of Your Heart”
Whether the nominees get an award or not, they are all winner. Way to go!
I can tell you who the winners aren’t – Deb Dugan, Neil Portnow, NARAS, and all recording academy members.