AirPods Pro Sales Predicted to Reach 90 Million in 2020 — Still Sold Out

AirPods Pro sales
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AirPods Pro sales
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The AirPods Pro has become a significant source of revenue for Apple, with sales analysts predicting that it could reach up to 90 million units sold in 2020. The first generation AirPods were released in 2016, while the AirPods Pro debuted last year. The wireless earbuds feature active noise-cancellation, improved sound, and water resistance. Analysts estimate that the line-up sold 60 million units last year.

Now, Wedbush Securities analyst Daniel Ives believes that the AirPods Pro line-up could surpass 90 million units sold in 2020. Ives correctly predicted that Apple would have difficulty keeping AirPods in stock through the holiday season, as many stores remain sold out. Apple’s own website shows the latest AirPods Pro stock arriving by February 25th, nearly a month from now. Other online stores like Amazon have seen a cyclical availability of stock of the highly desired wireless earbuds.

Despite the high demand, Apple has refused to comment on supply issues, but insiders report supply chain issues in production. This has caused some frustration among customers who are eagerly waiting to get their hands on the AirPods Pro.

AirPods dominate the hearables market, with Apple commanding a 50% market share in sales of wireless earbuds. The report also asked users their preference for choosing ‘true wireless’ headphones. Apple won the vote, with 57% of respondents saying they would purchase AirPods over another brand. The next-closest brand in that survey was Bose, with 39% of respondents. Samsung, Sony, and Beats round out the top five. Beats clocks in dead last, with 26% of people saying they would purchase wireless earbuds from the brand.

Part of the disparity is due to Apple facing very little competition from its major competitors. Samsung’s Galaxy Buds are available, but Microsoft and Google delayed their earbuds until 2020. Amazon recently launched its own pair of Alexa-enabled wireless earbuds at a steep discount. 70% of respondents said integration with their preferred AI digital assistant was a requirement for purchasing earbuds.

The AirPods Pro’s success has been attributed to its innovative features such as active noise-cancellation and improved sound quality. Apple has also been successful in marketing the AirPods Pro to the masses, with celebrities and influencers often seen wearing them in public.

However, the AirPods Pro’s success has also raised some concerns about the environmental impact of disposable electronics. With the constant upgrades and new releases of electronics, consumers are purchasing new devices more frequently, leading to an increase in electronic waste.

In response to these concerns, Apple has launched a recycling program that allows customers to recycle their old devices. The program has been successful, with millions of devices being recycled every year. Apple has also invested in renewable energy and sustainable materials to reduce its impact on the environment.

In conclusion, the AirPods Pro has become a significant source of revenue for Apple, with sales analysts predicting that it could reach up to 90 million units sold in 2020. The high demand for the AirPods Pro has caused some frustration among customers who are eagerly waiting to get their hands on them. The success of the AirPods Pro has been attributed to its innovative features and successful marketing strategy. However, concerns about the environmental impact of disposable electronics have also been raised. Apple has responded to these concerns with a recycling program and investment in renewable energy and sustainable materials.