Photo Credit: Pete Souza / CC by 2.0
Mick Jagger is entering the podcast field in a new partnership with Warner Bros. Digital Networks.
Warner signed a new first-look deal with Jagger’s Rainy Day Podcasts company. The company was formed by Jagger, Victoria Pearman, Steve Bing, and Josh Olson. The deal will see seven original narrative podcasts developed – ranging from narratives, comedies, and docuseries.
“Everything starts with the word,” Jagger said in a statement. “We’re very excited to be working with Warner Bros. to create an environment where the best writers are free to pursue their passion projects with maximum creative freedom.”
Warner Bros. Digital Networks will manage the business and strategy behind the deal. Warner Bros. Television Group’s digital arm – Blue Ribbon Content – will oversee creative relationships. Meanwhile, Warner Bros. Domestic Television Distribution will handle the distribution and sales of the finished shows.
The company currently has production deals with Zack Stentz, John Brancato, and Allison Anders. Jagger and Pearman formed Jagged Films in 1995. Film credits include Martin Scorsese’s Rolling Stones documentary, Shine a Light, and the HBO drama series Vinyl. Steve Bing founded Shangri-La Entertainment and helped produce films like The Polar Express and Beowulf.
Narrative podcasts that tell an over-arching story are becoming more popular in the age of digital listening. Marvel’s Wolverine: The Long Night won Apple’s Best Podcasts of 2018 for its narrative.
One thing that sets these narrative stories apart from traditional podcasts is how the recording process works. For the Wolverine podcast, actors recorded outside in the appropriate terrain for a scene. Moving scenes with two actors walking together were recorded while the actors move, lending authenticity to their performance.
There’s no telling what podcast plans Mick Jagger has, but hopefully, it is on par with other narrative podcasts.
Meanwhile, Spotify is betting big on podcasts and hopes to monetize them with personalized ad streaming. The move has drawn criticism from others in the industry.
He started it up alrighty