Though the vast majority of promoters are continuing to abstain from organizing traditional concerts amid the COVID-19 pandemic, July Mini Fest, a three-day rock festival previously marketed as “Herd Immunity,” is preparing to welcome a live crowd.
July Mini Fest will take place between Thursday, July 16th and Saturday, July 18th, from Ringle, Wisconsin’s Q and Z Expo Center.
Dope, Static-X, and AC/DC tribute band Thunderstruck are among the groups that Q and Z has booked to perform the festival, which will wrap at ten o’clock nightly. Only three-day passes (not single-day tickets) are available for purchase, costing $105.50 apiece.
The 15-act music festival was formerly promoted under the “Herd Immunity” banner, once again, but following some outrage among fans and one of the headlining acts, the Q and Z Expo Center stated on social media that “the name [sic] no longer tied to any of our social media or promotion.”
To be sure, Fort Lauderdale, Florida-based rock band Nonpoint, which was to perform until eight o’clock on the festival’s final evening, bowed out due to the Mini Fest’s one-time “Herd Immunity” label.
“Hey brother. Nonpoint is not playing because of the way the festival is named. We have dropped off,” wrote the group.
Nonpoint published the latter message before Q and Z unveiled the festival’s name change, and it’s accordingly unclear whether the parties will come to a new agreement.
More broadly, it appears that the organizers adopted the “Herd Immunity” component of the three-day event’s name for marketing purposes — and quite possibly as a joke. The July Mini Fest will be held outdoors, and attendance will be limited to 2,500 despite the space’s 10,000-person capacity, “to allow everyone to keep social distance.”