Live Nation Promises to Double the Number of Black Executives by 2025

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Live Nation has promised to double the number of black executives it employs by 2025, as part of a broader series of “diversity commitments.”

Live Nation CEO Michael Rapino outlined the executive-employment pledge – and several other company-wide initiatives – in an open letter, which addressed “Live Nation employees around the world.” Dated July 9th (when it was presumably circulated to team members), this open letter was publicly published today.

“Recent events in the U.S. and around the world have sparked overdue reflection on racism and discrimination in our societies, as well as here at Live Nation,” the letter reads. “We are committing to take steps to ensure that everyone in our community – employees, artists, and fans – is valued, respected, and treated equitably.”

The first commitment described in the letter concerns the executive-employment promise and other representation-centered undertakings. “We plan to nominate more Black, indigenous and people of color (BIPOC) and women candidates [to the Board of Directors] as we strive towards having at least 30% of our directors be diverse by 2025,” the letter indicates.

Leadership representation specifics will vary from country to country “to acknowledge local dynamics and best serve each region,” per the letter. In the U.S., however, the Beverly Hills-based concert promoter intends to double its “Black leadership representation” – as well as up its “overall racially/ethnically diverse leadership representation to 30%” – before 2025’s start.

The letter also notes that Live Nation plans to invest $10 million in “new programs focused on developing, promoting and hiring Black and underrepresented talent” internationally. Additionally, the text outlines Live Nation’s commitment to broadening “the range of artists we promote around the globe,” including by “investing in more music ventures, as well as festivals, tours, and programs that empower Black, Latin, female and other underserved groups.”

Lastly, the letter briefly describes Live Nation’s commitment to boosting spending with black and minority-owned vendors, to “amplifying social justice causes” at live shows, and to promoting “ongoing accountability” within its offices.

It bears mentioning that this collection of “diversity commitments” arrives in the wake of a newly filed racial discrimination lawsuit from a Live Nation employee. In the legal complaint, furloughed tour manager Candace Newman accuses Live Nation of “systemic racism,” including allegedly denying her promotions and allegedly paying her less than non-minority employees (“Ms. Newman was underpaid one-third to forty percent less than her non-Black and/or male peers,” the filing states).

At the time of this writing, Live Nation hadn’t publicly commented on Candace Newman’s lawsuit.

4 Responses

  1. restless94110

    If these idiots are going to hire based on skin color, why wait for 2025? Just go outside the office where there are plenty of black homeless and hire them! Think of how good you will feel as a Social Justice Worker giving the disadvantaged black person a good job! Who cares what happens to your company or the music industry? So long as Social Justice quotas are achieved! Nothing else matters.

    Do it today. Hire black people and stop asking questions.

    • Dirk Mayhorn

      This isn’t about quotas as much as making things right, if (and that’s a big if) LN has been treating people differently based upon race, religion, sexual orientation, etc. through promotion denials, varying pay scales and hiring practices.

  2. Ken

    Like it or not, it’s these kinds of statements that drive the conservative vote. If a woman or a person of color is paid less than a white man, is it not theoretically possible that that white man does the job better than the person of color or the woman? I’m not saying that is necessarily true, but are we going to judge people based on their capabilities or their demographic? Somehow people think you can have it both ways. I’m all for leveling the playing field, but how do we truly account for that? What about ageism, or religion? If a company can’t judge a candidate based on their capabilities for the position then it’s a total crapshoot.

  3. Jason

    This is absolutely awful for black people. People should be judged on their merits otherwise everyone will think the black person just got the job because of some quota, not to mention thinking the white person is automatically smarter or better because they still got the job despite the discrimination against them.