Justin Bieber and Crocs have come together for a second collaboration – featuring socks this time.
A classic clog-style Croc and a pair of tall white socks from drew house, Bieber’s personal clothing brand make up the collection. The classic clog is in lavender and features a branded logo on the backstrap, with other characters. The crocs come bundled with a pair of drew house-branded socks.
“Crocs with socks is definitely the move,” says Justin Bieber. “They’re comfortable, they’re fashionable, and most importantly, it’s fun to bring your own style to how you wear them. It’s been a blast bringing this latest collaboration with Crocs to life.”
Justin launched his first collaboration with Crocs back in October 2020, drawing massive attention. The move comes hot on the heels of Post Malone’s fifth collaboration with Crocs, which sold out without hours. Bieber is promoting his sixth studio album, JUSTICE.
The Justin Bieber x Crocs collaboration is dropping on March 16 – so get ready.
To help engage fans during the global launch, Crocs has partnered with Snapchat. An augmented reality gamification activation allows fans to interact with the campaign in new ways. There’s even a special promotion going on in China, where fans locate 13 claw machines across 9 cities to win a free pair of Bieber crocs.
Crocs says it’s happy to continue promoting its brand with artists like Justin Bieber and Post Malone. “As a digital-first brand, we continue to surprise our fans with new and engaging ways to experience our icon, while delivering break-the-internet collaborations,” says Heidi Cooley, Head of Global Marketing for Crocs.
“From a partnership perspective, Justin’s artistic passion is paired with Crocs’ ability to create memorable, consumer-first moments that celebrate the importance of being comfortable in your own shoes… and socks!”
The collaboration bundle is available in limited quantities at the house of drew website on March 15. A global launch of the collaboration follows on March 16 on the Crocs website. The Classic Clog 2 / Socks bundle will be available for $69.99 and sold in retail channels across America, Europe, and Asia.
Post Malone’s Croc collaborations have sold out 100% within a few hours, so expect this Bieber collab to do the same. They’re affordable and collectible items, since they come with Jibbitz – the little Croc charms everyone loves. Bieber’s collection features characters from the drew house line-up. Crocs launched the charms as part of their Come As You Are campaign.