Several Universal Music artists now have sleep remixes available on the Calm app.
The Calm app creators partnered with Universal Music Group for its new ‘Sleep Remix Series.’ The series features original 60-minute remixes of songs from some of the world’s top artists. Essentially, these are hour-long, drawn out remixes intentionally designed to be snooze-fests.
The first series of sleep remixes come from a number of top artists. Here’s the lead-off track listing as shared with Digital Music News this afternoon:
- Ariana Grande – “breathin'”
- Jhene Aiko – “While We’re Young”
- Kacey Musgraves – “Golden Hour”
- Katy Perry – “Double Rainbow”
- Louis Fonsi – “Sola”
- Post Malone – “Circles”
- Shawn Mendes – “Wonder”
While this is the first time artists have released sleep remixes, it’s not Calm’s first foray into music. The relaxation app expanded into music following partnerships with Keith Urban, Lindsey Stirling, Moses Sumney, Sam Smith, Toro Y Moi, and others.
This could become an interesting music industry growth area. In July, Harry Styles launched a bedtime story called Dream with Me on Calm, managing to crash the app. Meanwhile, mental wellness apps have become massively popular as the world grips with the pandemic. Celebrity-led bedtime stories and sleep remixes are some of the most popular content on Calm.
“A lot of research shows that celebrities feel very familiar,” Kristen E. Riley, a psychologist at Rutgers, says. “Celebrities feel like familiar peers who we look to for social cues and inspiration,” Riley says. Hearing a familiar voice can feel comforting and soothing while relaxing.
Many of these tracks are designed to help people de-stress and sleep better. The Calm app contains hundreds of hours of original audio content and sleep remixes.
Calm is available to download in 190 countries across the world. It has achieved more than 100 million downloads to date and averages 100,000 new users daily. The app also won Apple’s 2017 iPhone App of the Year award.
“Calm Music works to harness the incredible power of music to enhance our members’ mental wellness experience,” Courtney Phillips, Calm’s Head of Music, relayed. “We’re proud to partner with the world’s leading music company to create this unique series that pushes mainstream music boundaries beyond the traditional radio edit, giving fans beautiful, dreamy tracks to help them drift off to sleep.”