Audiomack is teaming up with Ziiki Media to help promote artists across Africa.
The partnership will see Audiomack promote artists across Kenya, Tanzania, Uganda, and South Africa. Audiomack will have access to artists under Ziiki Media’s platform, offering them an opportunity to amplify their music. The advertising campaigns will include billboards, posters, bus branding, and live event activations.
Charlotte Bwana, Head of Business Development and Media Partnerships for Audiomack Africa, says marketing is a unique challenge for most artists. “We constantly work to identify challenges that exist in the music industry and pull our resources to overcome these challenges.”
“We recognize the need for artists to reach existing and potential fans within their region and beyond through impactful marketing tactics, making this initiative a good step in the right direction. With this partnership, we aim to support the growth of the African music industry, and we look forward to spearheading similar initiatives that propel the region’s music ecosystem.”
The Audiomack and Ziiki Media partnership in Africa kicks off in July 2021.
Audiomack has a presence in all 54 African countries and says it remains committed to promoting African artists and culture. Arun Nagar, CEO of Ziiki Media, says Audiomack was a natural partner for the venture.
“Ziiki Media is home to prominent artists across sub-Saharan Africa and we are excited to combine efforts with Audiomack to help provide exposure and support to these talents. We believe that Ziiki Media and Audiomack’s shared value in spotlighting and elevating local talent will drive positive tangible change to the region’s music industry.”
Audiomack allows artists, labels, and distributors to share unlimited music. Fans can discover new artists, songs, albums, mixtapes, podcasts, and more on the platform. Audiomack offers a mix of real-time trending, top charts, and expertly-curated playlists.
Ziiki Media is Africa’s leading entertainment provider that is committed to creativity and quality that leads to tangible change. Ziiki Media works with a broad array of businesses engaged in content aggregation and distribution in various formats, including recorded music, music publishing, merchandising, and audio-visual content.
The company identifies and develops recording artists, produces, distributes, and promotes content that is sure to entertain fans worldwide. Ziiki’s vast catalog of content positions it as one of the largest distributors in Africa.