Adele will debut songs from her new album 30 in a CBS Special with Oprah next month.
The two-hour special will also feature an interview conducted by Oprah. Adele will open up about the stories behind her songs, life after her divorce, her weight loss, and raising her son. Adele’s next album, 30, drops on the Friday after the special airs – November 19.
Adele debuted her single “Easy on Me” to tease the release of the album. It features writing and production from Greg Kurstin, Max Martin, Inflo, Shellback, Ludwig Göransson, and Tobas Jesso Jr.
The two-hour-long special, Adele One Night Only, will feature her first new material in six years. The special will also be available for streaming on the Paramount+ service.
The interview with Oprah about the album will be the singer’s first televised conversation about the album. Adele One Night Only is produced by Fullwell 73 Productions and Onward Productions in association with Harpo Productions. Executive producers for the project include Ben Winston, Adele, Jonathan Dickins, and Raj Kapoor.
Fans are excitedly awaiting the release of her latest album after the smashing success of 21. It is the biggest-selling album of the 21st century. Adele has received 15 Grammy Awards, 9 BRIT Awards, an Academy Award, and a Golden Globe. The music video for “Hello” became the fastest video to reach one billion YouTube views at the time.
Spotify announced this weekend that “Easy on Me” set a new record for the most streams in a single day.
“On Friday, October 15, Adele’s Easy On Me became Spotify’s most-streamed song in a single day,” Spotify wrote on social media. Amazon Music announced on Saturday that the song has received “the most first-day Alexa song requests in Amazon Music history.” Neither Spotify nor Amazon Music shared exact numbers, but Adele did take the most-streamed crown from BTS with their hit “Butter.”
Not Easy on You Adele
The reaction for Adele’s new single is a 90% bought and paid for marketing scheme.
We heard about this single, Easy On Me on everything from ABC Nightly News, to NPR radio. There was never such pre promotion across so many media outlets like that for any other star. Not for Barbra Streisand, Aretha Franklin, Janis Joplin, Whitney Houston, Amy Winehouse, etc.
Let’s say there was a fair music media instead of this marketing set up. Would Katy Perry”s single, Dark Horse, had an advertising budget of $11.7 million – for promoting one song! That’s not recording it, just promoting it!
Think of how many musical careers that same money could have started!!!
Back to Adele. Had this been a fair music industry instead of the mess we have now:
1. She would not have had any pre promotion like this. There would be real competition and each month there would be 100 major single releases. Each of those 100+ would have had to compete on merit. None would have gotten the excess promotion that Adele did.
2. Her career would quickly be buried if she didn’t release a hit single every 4 months. Just ask the Beatles or Rolling Stones or Motown, or Michael Jackson, who all had to compete in a more fair music industry were 100’s of labels competed, not just three.
3. The new release by Adele called, Easy on Me, is not a classic, and the stripped down arrangement is very bland. The single is just ok, and not very good. She has a fine voice but this is not a song to match. She has now amassed a 190 million personal fortune. I would think she could buy a better song than this. Sounds like a good singer singing to karaoke. Remember if Adele is really that good she can handle some real competition!
The reason many care for her and this song, or have even heard about it ,and it’s release, and her comeback after 6 years, is because it has been marketed as newsworthy and one of the biggest stories in music!
When an over consolidated music industry – now down to the Big 3 Labels that control the industry (Warner, Universal, Sony) – only prop up a few pop stars – the results are strange to say the least – or devastating to be honest.
A few like Swift, Beyonce, Perry, Ga Ga, Grande, Sheeran, Drake, Bieber, Kanye and Adele make mega millions. But the 99% of the rest don’t make fast food money, and the ENTIRE MUSIC INDUSTRY is in a severe slump with sales this year only HALF of what they were in 1999, 20 years ago!!!
Oh, no one mentioned that last FACT in their flowery puffed up promotion did they?
Let’s repeat it. THE MUSIC INDUSTRY MAKES HALF OF WHAT IT DID IN 1999!!!
Time for a fair music industry, and a fair media that will talk about: the music revolution against all this excess; and for all musicians! That in turn just might save a failing industry.
Musea since 1992
Adele chose to promote her new album using Oprah Winfrey.
Oprah Winfrey, who let Jenny McCarthy voice her dumb, anti-vax nonsense years ago.
Oprah Winfrey, who is friends with serial sex abuser Harvey Weinstein.
Oprah Winfrey, who got wealthy by scamming suburban white women on TV.
Oprah Winfrey is a fraud.
Adele’s music is garbage. Divorced minivan mom Muzak. Those cows deserve each other.
Wow, you’re a little jealous mess. Others gain fame and fortune by crafting a talent or working hard, and you sit home moaning behind a computer. Yeah you’re exactly where you should be.