Avex USA has inked a partnership with Sony Music Publishing to provide global admin services to its roster outside Japan.
The partnership has a global vision that will expand into creative efforts. Avex House will provide a physical creative hub for collaboration with Avex’s roster of global hitmakers and J-Pop and Asian pop songwriters and artists. Avex USA and Sony Music Publishing songwriters and producers have already held successful writing sessions at Avex House.
“We were so much impressed by the culture of Sony’s A&R team, they are incredibly creative and professional and really understand both the artistry and business side of music,” says Naoki Osada, President Avex USA. “This partnership enables us to offer our artists an expansive network of support and opportunities for their songs worldwide while maintaining Avex USA’s boutique familial approach to working.”
Avex USA is the US division of Japan’s leading music and entertainment company, Avex. The Avex USA publishing division achieved major stakes in multiple Billboard #1 hits.
Through its partnership with S10 Entertainment, Avex USA Publishing represents Bernard ‘Harv’ Harvey, RIAA Certified Multi-Platinum Producer Cxdy of Internet Money, as well as King Kosa. Avex USA Publishing also represents Brian Michael Cox and Patrick J. Que Smith, among others.
“We are thrilled to welcome Avex USA to the SMP team,” says Amanda Hill, SVP Creative, and Nick Bral, VP, Creative at Sony Music Publishing. “They continue to build and nurture an incredible roster of talent and we look forward to working together as they continue to grow.”
The Avex House in West Hollywood is a 6,500 square foot space with four studios and production facilities. Avex was formed in 1988 as an independent dance music label and evolved to become the largest entertainment company in Japan. The company’s business spans music, artist and talent management, concerts, merchandising, events, anime, games, and fanclubs.