Warner Music Group has struck a partnership with Styngr to offer game developers access to pre-licensed music tracks.
Now game developers will have the ability to integrate these WMG recordings into their games. That includes customized radio stations in games like Grand Theft Auto. Styngr also offers “music-based character enhancements,” which are skins, emotes, and other microtransactions that gamers can buy for live service games.
“Our mission is to remove the barriers and let gaming studios, especially the massive middle class of developers – offer music in a way that reduces licensing friction whilst being gamer-friendly,” says Alex Tarrand, Co-Founder of Styngr.
“Gaming is in our DNA, and our service caters to how games are leveraging music today as well as the future of audio vanities. We allow developers to get the commercial music their users want without having to handle music licensing, distribution, and payments on their own. We also offer the option to flip the model on its head and monetize popular music within a game.”
“Our solution offers top tracks to gamers,” Tarrand says. “It’s simple to integrate and handles all the backend rights management. Styngr ensures artists are paid for their music, and gamers get an amazing experience. We also will assist our clients in connecting with our label partners for other in-game artist exclusives from some of music’s biggest acts.”
Studios like Firefly Games are planning a number of music-based game integrations using the Styngr platform. The studio is working on an interactive experience within Terminator: Dark Fate. It is also working on music-related cosmetic purchases for artist-driven integrations in games like Rainbow High and Umbrella Academy, which is currently under development.
“Partnering with Styngr will allow us to expand the presence of music across the global gaming ecosystem,” says Alex Kamins, SVP, New Business & Ventures, Warner Music Group. “These integrations will enhance the experience of players and provide new, gaming native opportunities for WMG artists to engage their fans and generate incremental income.”