Amazon Music is teaming up with Thomas Rhett to stream his sixth studio album live.
The album launch event for Where We Started begins at 8 pm CT on April 1 with a Twitch pre-show. Kelly Sutton and Amber Anderson, hosts of the Country Heat Weekly podcast, will host the pre-show.
“I’m so pumped to celebrate the release of Where We Started this Friday with Amazon Music,” Thomas Rhett says. “Whether you’re here in Nashville or anywhere else in the world watching virtually, I’m thankful to collaborate with the people at Amazon Music to help us reach as many of you as we possibly can. The show is really, really special to me and full circle in so many ways–can’t think of a better way to celebrate together!”
Thomas Rhett recently previewed the album with the track, “Death Row.” That single features Tyler Hubbard and Russell Dickerson and was inspired by their visit to a men’s prison in Tennessee. The song was written by Thomas Rhett with Ashley Gorley and Zack Crowell. It features on Where We Started with a duet with Katy Perry on the title track.
The album also includes Rhett’s current country hit,” Slow Down Summer.” The track recently hit its 21st week on Billboard’s Country Airplay chart. Rhett is also offering a throwback blue cassette edition for anyone who “remembers their first cassette tape,” as the country singer wrote on Twitter.
The album live show continues Amazon Music’s focus on country music and attracting country listeners to music streaming.
Since the pandemic, the country music genre is booming on music streaming services. “While the overall industry has risen only 2.6% on streaming services compared with its baseline pre-COVID numbers, country music has soared 15.8%, according to MRC Data/Nielsen Music.
Country music concerts have been some of the first concerts to return to live shows in the United States. Stars like Luke Combs, Morgan Wallen, and Gabby Barrett were the breakout stars of the last few years. “Because all these writers and singer-songwriters are stuck at home, I fully expect Nashville to start pumping out some of its best work in years,” Johnny Chiang, Director of Operations at Cox Media Group, told Time.