TuneIn has struck partnership deals with French and Dutch broadcasters to bolster its global lineup.
Dutch broadcasters Talpa Network/OMS and Audiohuis Amsterdam and French broadcaster AirZen are part of the new partnership. “Timely access to local news and information is more important than ever before. Our listeners want to know what’s happening now, not what happened a week ago, or a month ago. Through these deals, we’ll be able to deliver on this promise to our European listeners better than ever before,” says Richard Stern, CEO of TuneIn.
According to a recent study, every week radio reaches 84% of European citizens. It’s remained an impactful and crucial media source for listeners to stay connected in the post-COVID world. Revenue from European digital radio rose over 20% to $ 3.84 billion, making it a lucrative market to reach. TuneIn’s digital model allows advertisers to reach targets in ways they couldn’t previously, thanks to TuneIn’s expansive stack of connected device partnerships.
TuneIn offers connected device partnerships with Alexa, Google Assistant, Sonos, Siri, Bose, and Tesla’s in-dash experience.
“We are a Dutch media company and as such have an unrivaled understanding of our digital audio market,” says Xander Czaikowski, Director of Digital Distribution for Talpa Network. “We know who our listeners are and what they care about. And we are happy to engage with advertisers in order to provide listeners tuning in to stations via TuneIn with up-to-date and relevant content. Working with TuneIn, we will do all we can to continue optimizing the listening experience.”
“Our world is changing, we need to rethink our lives, to adapt them to the climatic, political, and economical challenges,” says Anne-Marie de Couvreur, CEO of AirZen. “We need strength, and therefore media that brings us hope. AirZen, the first positive French-language radio station, is this media! AirZen has 320 podcasts per week, focusing on what is going well. We are delighted to have joined TuneIn last December. Our audience is growing now that we are on all connected smart speakers. Thank you very much to TuneIn,” de Couvreur adds.
TuneIn broadcasts over 100,000 owned & operated and partner radio stations globally. It’s a digital streaming service that brings together live sports, news, music, podcasts, and traditional radio from across the globe. TuneIn has more than 75 million monthly active users and is one of the most widely used streaming platforms in the world.