TIME’s web3 project known as TIMEPieces has named producer Timbaland as its second artist in residence.
Through the collaboration, TIMEPieces will introduce its first music NFT collection featuring an original beat by Timbaland. TIME has recruited 14 artists to create unique videos inspired by the beat for the TIMEPieces x Timbaland: The Beatclub Collection. Participating artists for the collection include ArinaBB, Carlos Luna James, Danny Casale, Daria Klepikova, Ed Balloon, Gavin Meeler, Jasti, Jeremy Cowart, Jesus Martinez, Joanne Hollings, Mike Szpot, Parin Heidari, REO, and Yvette Hammond.
The exclusive Timbaland NFT collection will feature 252 pieces and will drop at the end of April. Each piece will be priced at 0.2 ETH + gas fees at the time of mint. That’s around $600 USD at current Ethereum prices. Each minted NFT includes a surprise pack of ten sounds from Beatclub, Timbaland’s online global marketplace for music makers.
All Timbaland NFT holders will also have the opportunity to participate in a contest to create their own beat. The winner of that contest will receive a merch pack and a membership to Beatclub, including access to exclusive placement opportunities with leading brands.
“I am excited to collaborate with TIMEPieces and so many distinct visual artists to bring more exposure to the power of creativity with music in NFTs, and to include Beatclub in the process,” says Timbaland. “The timing couldn’t be better with our Beatclub NFT portal going live in the coming weeks for creators to collaborate globally.”
“Timbaland is widely recognized for pushing music and culture forward,” adds Keith Grossman, President of TIME. “As we embark on our first true music NFT experience at TIMEPieces, his leadership as a creator and the great work he is doing with Beatclub made him the perfect partner to pair with artists who could provide their diverse interpretations of his exclusive beat.”
TIME launched its web3 initiative in March 2021 to experiment with NFTs. Last month, TIMEPieces air-dropped the first-ever full TIME magazine issue as an NFT on the blockchain featuring a cover story on Ethereum founder Vitalik Buterin. TIME says each quarter, it selects a new artist in residence to drop an exclusive NFT collection to its community of more than 40,000 enthusiasts. 13-year-old artist Nyla Hayes was the first artist in residence for the project.