Big Sync Music Expands in Latin America With Patricia Portaro Leading

Big Sync Music Latin America
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Big Sync Music Latin America
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Photo Credit: Mike Swigunski

Big Sync Music is expanding its team in Latin America, bringing on Patricia Portaro as Head of Music Supervision, LATAM.

Big Sync Music is one of the fastest-growing global music agencies servicing brands like Unilever and L’Oreal. The expansion of its Latin American team also includes Javier Andrade as Project Manager of Partnerships. In her new role, Patricia Portaro will oversee all of Big Sync’s upcoming projects related to film, TV, and sports. Andrade will lead all creative music production for Big Sync’s clients in Argentina.

The team also consists of Alex Menck, Head of Americas, Lorenzo Lautz, Music Supervisor, Telma Pafume, Clearance Coordinator, along with wider support staff on the ground. Recent projects executed by the team include handling music supervision for LOV3, which recently premiered on Amazon Prime and Back to 15 for Netflix.

“Big Sync has been a trusted conduit for music and brands for many years, and I’m looking forward to further expanding their presence in the LATAM region with the creative and talented team we have in place,” says Portaro. “I aim to elevate the brand by leveraging my network and working directly with labels and publishers.”

Patricia Portaro has been a coveted music supervisors and licensing specialist for more than 15 years. She has worked on more than 200 film and TV projects in the United States, United Kingdom, and Latin America. Some of the highlights of her work include BABENCO SOMEONE HAS TO LISTEN TO THE HEART AND SAY STOP (2020) and PELÉ (2021).

Andrade started his career as an Argentinean journalist who wrote and hosted the first Pan-Regional music news TV program for MTV Latin America. Most recently, Andrade has acted as a music expert and consultant for the music programming department at DirecTV Latin America.

“Although Big Sync was originally established in the UK, our global presence has grown substantially over the years, and we have already worked on several notable campaigns for Unilever and other brands out of Brazil, Argentina, and beyond,” says Dominic Caisley, CEO of Big Sync Music.

“With more and more brands, agencies, TV and film companies asking us to help with their projects form that region, it’s a natural progression for us to build out a larger dedicated team to service those opportunities. As Big Sync continues to make long-form and short-form content in LATAM a focus for 2022, Patricia and Javier’s roles will be invaluable to building that portfolio.”