Believe Reports 30.9% Revenue Growth for Q1 2022 As Africa and APAC Income Hikes 56.3%

Believe Digital stock
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Believe Digital stock
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Photo Credit: Believe

Indie label and distributor Believe achieved a 30.9 percent year-over-year revenue improvement for Q1 2022, which saw the Paris-headquartered company generate €162.5 million, according to a newly released earnings report.

Believe unveiled its Q1 2022 financials today, after making several strategic investments during the period as well as Q4 2021. Revenue grew by 30.9 percent YoY, as mentioned, to €162.5 million ($170.99 million) – the lion’s share of which (€151.1 million/$158.99 million) derived from “premium solutions.”

The overarching income total reflects 31.4 percent “organic growth,” Believe communicated, while “automated solutions” jumped 33.6 percent YoY to generate the remaining €11.4 million ($11.99 million).

Digging into the business’s total revenue, Believe said that it recorded a noteworthy 56.3 percent YoY income hike in Africa and Asia Pacific, which delivered €40.1 million ($42.20 million) during the three-month stretch. (“Market dynamics remained strong across the various regions and growth was particularly strong in China, India and the Philippines,” Believe indicated.)

France, for its part, brought Believe an even 30 percent revenue boost for Q1 2022, at €28.4 million ($29.88 million). Believe’s revenue in Germany finished at €25.7 million/$27.04 million for the quarter (up 10.5 percent YoY), compared to €44.9 million/$47.25 million (up 27.6 percent YoY) for European nations aside from Germany and France.

Addressing the earnings specifics in a statement, Believe founder and CEO Denis Ladegaillerie acknowledged the impact that the war between Russia and Ukraine will have on Q2 2022 revenue.

“We started the year on a strong quarter and further demonstrated the attractivity of our model and the strength of our focus around local acts. The current world situation softened our pace of growth in the first quarter, but the impact was minimal,” said the former Vivendi exec Ladegaillerie.

“We anticipate repercussions will be more important from Q2 onwards. However, we will keep on growing profitably. The resilience of our model will allow us to remain on a solid trajectory and our investments in the central platform and in local teams will enable us to leverage the long-term growth and transformation of the digital music market,” he concluded.

Regarding the details of this geographic revenue downturn, Believe elaborated: “Revenues generated in Russia and Ukraine were around €50 million ($52.62 million) in FY 2021 and are now anticipated to record a decrease comprised between 30% and 40% in FY 2022 compared with prior year. Most of international digital service providers (DSPs) stopped monetization in Russia, which will negatively impact revenues generated locally.

“Business with local DSPs is also indirectly affected by the ruble depreciation, partially compensated by increased monetization. Believe operates with full compliance with international sanctions and recommendations and is closely monitoring their evolution to take any new required actions,” the company said.