TikTok Introduces New Tools to Credit the Original Creator of Trends on the Platform

TikTok creator credit
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TikTok creator credit
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Photo Credit: TikTok

TikTok is expanding new ways to credit creators who start trends on the social media platform.

TikTok says it’s important that creators on its platform are given the tools that credit them for their hard work. “Today, we’re introducing new tools to better enable creator credit and equitable attribution for our creator community and content originators,” reads the company’s blog post.

TikTok says these new features are important to creating a product that supports “a culture of credit, which is central to ensuring TikTok remains a home for creative expression.” These new creator tools allow creators to directly tag, mention, and credit a video in their description. TikTok says the new creator credits features will be rolling out in the next few weeks. Here’s how they work.

How to Credit a Video on TikTok

  1. Create or edit a TikTok video.
  2. Ready to post it? Tap the new ‘video’ icon.
  3. Select a video you have liked, favorited, posted, or that uses the same sound.
  4. A video tag will now mention that video in your description.

“It’s important to see a culture of credit take shape across the digital landscape and to support underrepresented creators in being properly credited and celebrated for their work,” the blog continues. “We’re eager to see how these new creator crediting tools inspire more creativity and encourage trend attribution across the global TikTok community.”

TikTok launched its Originators programming series to highlight creators who have started trends on the social media network. The TikTok Originators monthly social series also highlights some of the best original content creators. TikTok also has a Creator Portal with a new section designed to teach people how to properly credit others for their work.

Tagging videos, dueting them, or tagging them in the comments section are all recommended practices for making sure original creators get credit. It’s kind of interesting to see TikTok driving this trend since so many short-form video formats are essentially copies of TikTok. Both YouTube Shorts and Instagram Reels have taken popular trends from TikTok and expanded filter offerings and features to make them viable on their platforms.