Warner Music Group announces the arrival of 300 Elektra Entertainment — 3EE — a “supergroup of iconic, indie-spirited brands” led by chairman and CEO Kevin Liles.
The new frontline label group unites 300 Entertainment, 300 Studios, Elektra Records, DTA Records, Fueled by Ramen, Low Country Sound, Public Consumption, Roadrunner, Sparta, and YSL Records. Beneath the 3EE umbrella, 300 and Elektra will maintain separate identities and cultures.
Rayna Bass and Selim Bouab will oversee 300 Entertainment as newly-appointed co-presidents. Mike Easterlin and Gregg Nadel continue serving as co-presidents of Elektra Entertainment (formerly Elektra Music Group). A central hub of expertise will be established for 3EE, bringing together the vast knowledge and experience that spans the 300 and Elektra teams.
3EE unveils a new logo in addition to a mission statement, “drawing on 3EE labels’ distinctive DNA and the new company’s unique indie-major philosophy.” The mission statement presents 3EE’s creative identity as a family of labels driven by “the power of people, the power of service, and the power of action,” paired with the “mindset of an independent and the muscle of a major.”
“Every single brand within 3EE was born as an independent, entrepreneurial label made up of music-lovers who take risks, break rules, and disrupt culture,” says 3EE Chairman and CEO Kevin Liles.
“The mission of 3EE is to reimagine our value proposition to artists and creative partners globally. We fuel the spirit of our labels’ identities through the creation of powerhouse brand management teams that span genres and cultures. Our people are handpicked because they all live what they work and love what they do. Every label within the 3EE family is driven by a unique point of view and purpose, and, at the same time, they all benefit from our years of collective expertise, wisdom, and influence. We call this #BiggerFamilyBusiness.”
“From the day we walked in the door at 300, we’ve been on a mission to sign original artists and nurture a brand that stands out from the crowd,” said Bass and Bouab. “Mike, Gregg, and the Elektra team share our artist-first philosophy, and the combination of our companies creates an exciting, collaborative environment where artists across the musical spectrum can be anything and achieve everything.”
“From Elektra to Fueled by Ramen to Roadrunner and throughout our label family, we’re defined not by one single identity, but by a collective of distinctive brands,” add Easterlin and Nadel. “We’re very excited to be joining forces with Kevin, Rayna, Selim, and the entire 300 team to build a company that nurtures authentic artists, songs, and visions from conception to global greatness.”