Superfly is partnering with Velvet Sea Ventures and Autograph.io to launch SuperNFT. The trio hopes to foster new types of communities by offering next-generation live experiences.
Created by Superfly founders Rick Farman and Rich Goodstone and long-time collaborator Michael Lazerow from VSV, SuperNFT’s Series A investment round was co-led by VSV and Tom Brady’s Autograph.io. Joining the Series A funding is JDS Sports and Art Blocks Founder Erick Calderon, also known as Snowfro. Pixel Vault Inc. Founder Sean Gearin, marketing executive Nick Tran, LinksDAO founder Mike Dudas and his 6th Man Ventures, and Roger Ehrenberg’s Eberg Capital also participated in this funding round.
“SuperNFT’s product is not NFTs or festivals,” says Co-Founder Michael Lazerow. “Those are just the mediums and tools we plan to use to create the ultimate goal, a deep community of creative souls who want to create the future they envision.”
Leading the company will be CEO Tori Stevens, a 15-year ESPN veteran who directed planning, staging, and business operations for the X Games. Superfly founder Rick Farman, Velvet Sea Ventures partner Michael Lazerow and Autograph Chief Operating Officer and Chief Business Officer Ted Russell will serve on the company’s board of directors.
SuperNFT’s first event will be the SUPERF3ST project, which will mint 3,000 SUPERPASS NFTs. Holders will have the exclusive opportunity to aid in the event planning as ‘SUPERF3ST Founders.’ This unique approach offers SUPERF3ST Founders, as founding members of the community, governance/voting, input into decision-making about event features, such as musical and artistic guests, art installations, creative activations, culinary experiences, merchandise, marketing, timing, location, and more.
Each SuperPASS NFT represents one vote in these creative decisions about the event, along with access to festivals and live events. The SUPERF3ST Founders mint will take place on July 15.
“When Mike and Rick first told me about the SUPERF3ST concept, I was in,” Snowfro says about the new initiative. “The intersection of algorithmic art and blockchain technology empowers Art Blocks artists to release their generative work under a new paradigm for both the artist and the collector. This same shift will power community creativity by working collaboratively to explore new forms of iconic IRL experiences. I look forward to providing creative inspiration to help reimagine the modern festival by putting the artist and collector community at the center.”