TikTok and Ticketmaster have launched a partnership to make concert tickets discoverable in-app.
TikTok users will be able to buy concert tickets to Ticketmaster events with links in videos. The feature is currently only available for select creators at launch, but it will scale to more creators over time. Eligible creators can now choose to add a link and select the new ‘Ticketmaster’ option before posting a video.
Ticketmaster formed this partnership with TikTok because it wants to reach fans on their favorite platforms. Some of the artists available at launch include Demi Lovato, OneRepublic, Usher, Backstreet Boys, WWE, and many other ticketed events. Ticketmaster is going all-in on social media ticket discovery after launching a partnership with both TikTok and Snapchat. The Snapchat feature shows users events they may be interested in based on their preferences.
“This partnership brings together the world’s largest ticket marketplace and TikTok’s more than 1 billion monthly active users,” a Ticketmaster spokesperson told Digital Music News. “It will empower event organizers and creators to reach ticket buyers in a whole new way. Ticketmaster is continually improving how fans discover the events they love on the platforms that mean the most to them, giving fans a streamlined way to buy tickets. Ticketmaster wants to meet fans where they are and, right now, so many of them are on TikTok.”
How to Use Ticketmaster on TikTok
Creators can insert destination links for events into their new videos in a few simple steps. Here’s how.
- Open the TikTok app and begin a new post.
- Tap the ‘Add Link’ option before posting the clip.
- Choose ‘Ticketmaster’ to be redirected.
- Select the show you want to appear when the link is visited.
- The link will appear on the bottom-left part of the clip.
Ticketmaster rolled out an API for app developers to provide its services in third-party apps in 2016. YouTube was one of the first social media sites to embed tickets below music videos. Spotify recently replaced its Concert Hub with a Live Events feed that features local events from partners, including Ticketmaster.