Several artists are joining with Spotify and MerchFriends to promote the first-ever ‘Band Shirt Day.’
Band Shirt Day will take place on September 16 as a celebration of the iconic ‘band t-shirt’ for charitable causes. The inaugural Band Shirt Day will bring artists together to sell merchandise on their official channels and donate the proceeds to charitable organizations of their choice. The new initiative is similar to Record Store Day or the existing Music T-Shirt Day in Australia.
Band Shirt Day invites artists to create and sell unique, limited edition merch items while encouraging artists to use their platform for change. Artists can participate by listing their specially designed merchandise on their Spotify artist profile and raising donations using the Fan Support tool, through HelloMerch.com, or existing sales channels with proceeds going directly to their selected charity.
Some of the confirmed participating artists in the first Band Shirt Day include Blondie, Mac DeMarco, Tori Amos, Sargent House, King Gizzard & The Lizard Wizard, The Maine, Tragically Hip, The Format, Urge Overkill, Flipper, Monophonics, The Estate of Jóhann Jóhannsson and more. This year’s recipients include Planned Parenthood, Children of Ukraine, The Ally Coalition, MusicCares, ACLU, TransLifeline, and more.
Artists who are interested in participating in Band Shirt Day can find more information here.
“Independent music has a deep history of sustainability through community focus; fundraising, street teams, and guerilla marketing. MerchFriends, through Band Shirt Day, is bringing together communities to help solve problems we face every day,” says Merch Friends and Hello Merch Co-Founder Sam Means.
“Spotify is proud to partner with MerchFriends for the first ever Band Shirt Day,” adds Healter Ellis, Product Marketing Manager for Spotify for Artists. “By pairing our merch listing and Fan Support tools, participating artists have the option to sell merch and raise funds for a cause they care about directly on their Spotify artist profile. Band Shirt Day is a celebration of merch, fandom, and the collective power of artists for good, and we are thrilled to support this intiative.”