Oak View Group says it is committed to improving parking flow and efficiency at live music events.
The company says it will immediately begin implementing a new preferred parking management technology to optimize parking operations, facilitate payments and deliver real-time business insights at numerous venues through a new partnership with ParkHub–a provider of parking software and payment solutions.
ParkHub will deliver OVG-managed assets and cloud-based, real-time reporting that enables the company and its properties to ascertain insights and trends, such as arrival patterns and spending behaviors, while remaining flexible on ticketing authentication providers like AXS, Ticketmaster, Tickets.com, and others. ParkHub was founded in 2010 and offers its expertise in multiple vertical markets, including sports, music, entertainment, higher education, and other destinations.
“With a heavy focus on customer experience at all of our properties, which begins with the arrival at a venue and parking–and oftentimes with the initial purchase of parking in tandem with ticketing, I am very excited for our new partnership with ParkHub to further ensure a great guest experience, maximize revenues, and use the data analytics to truly optimize our operations,” adds Joe Leung, Vice President OVG360 Parking & Mobility Division.
Oak View Group was founded in 2015 by Tim Leiweke and Irving Azoff and operates multiple venues. That includes the homes of the NHL’s Seattle Kraken and New York Islanders, as well as Moody Center on the campus of the University of Texas at Austin. Oak View Group also partners with hundreds of venues across North America to optimize hospitality services.
A select group of 44 arenas and stadiums–the Arena Alliance–benefits from the company’s resources, including booking tours from some of the largest-grossing acts worldwide. Many Alliance members currently utilize ParkHub’s suite of parking optimization software, payments, and business intelligence.
OVG oversees the operations of Climate Pledge Arena at Seattle Center, UBS Arena at Belmont Park in Elmont, NY, and Moody Center in Austin, TX.