Warner Records & Probably Nothing present Web3 imprint ‘Probably A Label’ with Diddy scheduled for its first music drop.
Former restaurateur turned web3 creator of Probably Nothing, Jeremy Fall, announces the launch of Probably A Label, a web3 record label in collaboration with Warner Records. The label launched with 5,555 passes selling out in 7 minutes, the holders of which will receive an exclusive drop from Diddy and Jason Martin.
Probably A Label prides itself on its creator-first attitude, based around creators helping artists “rewrite those stories using the power of NFTs.” The label believes web3 allows artists to create with more freedom and connect with fans on a deeper level. Their mission is to live at the intersection of the resulting culture.
This new web3-focused record label model aims to redefine IP ownership in the music industry utilizing web3 technology. It is the first time a major label has joined forces with a leading NFT culture brand to build an ecosystem that enables artists to create freely using these new technologies. Probably A Label aims to elevate the experience of consuming music while collaborating directly with artists in a manner that helps develop and foster creativity.
The exclusive passes with which the label launched debuted on OpenSea, with the first associated music drop coming from Grammy Award-winner Diddy and Jason Martin. These will be claimable exclusively by pass holders.
“I grew up in the 90s listening to so many artists on Warner Records. It’s surreal to have it come full circle and help them redefine how people experience music in today’s web3 era,” says Jeremy Fall, creator of Probably Nothing.
“There are a lot of conversations to be had around IP ownership and how to best utilize that IP. What attracted me the most about Warner Records is that they wanted to enter the NFT space the right way by offering full IP rights for Stickmen Toys, which we ended up partnering on.”
The collaboration between Warner Records and Probably Nothing started with Stickmen Toys — Probably Nothing helped Warner Records enter the web3 space by providing the bridge from web2 to web3. Stickmen Toys is a collection of 5,000 unique audio-visual avatars, allowing collectors creative and commercial freedom to push boundaries with their copyright ownership.
“Jeremy and the Probably Nothing team share our vision of evolving the connection between labels, their artists, and fan communities,” says Sebastian Simone, VP of Audience & Strategy at Warner Records. “We’re excited to be partnering with Probably A Label on developing what the future of music ownership looks like, collaborating with our communities on bringing IP to life and working with artists to enter the web3 space in a meaningful, authentic way.”