The NFL taps Will.I.Am, Anthony Ramos, El Alfa, Yandel, and more for Por La Cultura Mixtape Vol 1 — music that will feature at the league and club levels throughout the season.
In partnership with the NFL, NEON16 has released the first-ever Por La Cultura Mixtape: Volume 1, featuring exclusive tracks capturing the essence of Latino culture from artists like Will.I.Am, Anthony Ramos, El Alfa, Yandel, Snow Tha Product, Trueno, and more. The mixtape celebrates Latino culture’s sounds in new and modern ways.
The collaboration comprises ten exclusive tracks, including the hit single “Rómpela” featuring Yandel, El Alfa, and Will.I.Am. Actor and recording artist Anthony Ramos’ upbeat “Latino Activo” is the second single to launch, with other songs in the compilation boasting a similar, modern Latin sound. Tracks draw from reggaeton, trap, dembow, Latin pop, house, EDM, and crossover rhythms.
“The Por La Cultura Mixtape: Volume 1 is one of many league efforts to connect more deeply with Latino fans, especially through music which is consistently shown to be a leading passion point for this community,” says Javier Farfan, Cultural Strategist at the NFL.
“NEON16, as the premier Latin music powerhouse, was the perfect partner to bring this concept to life and imbue the energy, passion, and overall football vibe to each track that, at its core, connects high energy and high impact sounds with youth and pop culture.”
“It’s a dream come true for One Six and NEON16 to partner with the NFL and these talented artists to create a modern, Latin-focused soundtrack for this amazing sport that connects with so many people worldwide,” notes Ivan Rodriguez, One Six and NEON16’s Head of Creative.
“This compilation is an important cultural milestone to continue celebrating the inclusion of all the voices and backgrounds that make up the DNA of this global sport. Latinos activos!”
“Giving emerging artists a platform was a key objective in this project, and the breadth of talent and genres in this collection helped cultivate relationships, energy, and inclusivity,” adds Lex Borrero, NEON16 Co-Founder.
“Anthony Ramos’ song, ‘Latino Activo’ for instance, is powerful and intentional, and Snow Tha Product brings her strong, Mexican energy to the project as well. It’s these vibes that transcend borders and evoke passion, pride, and energy — key elements that reflect the game of football and what the league represents for fans.”
Por La Cultura Mixtape: Volume 1 Tracklist:
- “Rompela” by Will.I.Am, Yandel, El Alfa, produced by Chael
- “Quién Si No” by Trueno, produced by Tatool
- “Ballin” by Kris Floyd, produced by Albert Hype
- “Matando al Rookie” by Aux, produced by Jovaan
- “Latino Activo” by Anthony Ramos, produced by Bobby Love
- “Rompa” by Jodosky, produced by Jodosky & Calle
- “Like a Champion” by Chicocurlyhead, produced by Albert Hype
- “Pa’ Tras” by Snow Tha Product, produced by Albert Hype
- “Level Up” by LatenightJiggy, produced by Mark Henry
- “Vamo’ a Ser Leyenda” by DJ Cornetto, produced by DJ Cornetto