Grammy Winners See Increase in Music Consumption Following the Ceremony

Grammy winners increase music consumption

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Bonnie Raitt sees a 605% increase in album sales following her Grammy win on Sunday night, while several other big winners of the night have seen a rise in streaming numbers and album sales.

While celebrating some of the biggest names and songs in modern music, the Grammy Awards significantly impacted fans’ music consumption. Following the 2023 Grammy Awards broadcast, many of the night’s biggest winners saw a massive uptick in streaming numbers and album sales, according to data from Luminate (formerly MRC Data/Nielsen Music), an entertainment data company.

Among the artists to see a bump in their numbers are Beyonce, Harry Styles, Lizzo, Bad Bunny, and newcomer Samara Joy. But the artist who saw the most significant rise in interest in her music following the show was Bonnie Raitt, who scored her first Song of the Year win for “Just Like That,” which she wrote solo.

Bonnie Raitt’s digital song sales increased by more than 2,000%, while her album sales hit a 605% increase. On-demand streams of her music went up by 355%. Samara Joy, the night’s Best New Artist and Best Jazz Vocal Album winner, saw a massive jump in numbers with a combined total of 2,882% in album sales, digital song sales, and streams.

Beyonce saw an increase of more than 108% in physical and digital album sales after breaking the record for most total Grammy wins with a whopping 32. Lizzo’s album sales jumped 140%, while digital song sales increased 231% after she took home Record of the Year for “About Damn Time.”

Harry Styles, who won Album of the Year and Best Pop Vocal Album for Harry’s House, saw a 29% increase in album sales and a 61% increase in on-demand streams. He also saw a significant 424% uptick in digital song sales. Two-time Best Musica Urbana Album winner Bad Bunny saw a 130% increase in digital song sales, an 87% increase in album sales, and a 12% increase in on-demand streams.