Beatport has announced a new digital collectible marketplace called Beatport.io, in partnership with the Polkadot blockchain.
Developed and designed in partnership with Define Creative, Beatport.io will launch on Aventus, a web3 solutions provider for enterprises and parachain in the Polkadot ecosystem. Beatport says the new platform will serve as its first permanent home in the web3 space and will enable labels and artists to create and sell unique digital assets while generating engagement from fans. Artists, producers, and record labels can enjoy the benefits of web3, while giving music fans a way to explore digital collectibles and deepen their connection with their favorite artists and DJs.
“The electronic music community has always been at the forefront of cultural shifts and their early embrace of web3 and all of the promise it offers is no different,” adds Ed Hill, SVP of Beatport’s Media Group. “To user in a new era for the electronic music space, we felt it was important to join forces with a trusted, long-time leader in the blockchain space. Polkadot’s open and interoperable ecosystem enables us to seamlessly tap into web3 and celebrate electronic music by connecting fans with their favorite artists in unique and powerful new ways.”
“Many in the music industry are keen to discover ways in which web3 can better support them,” adds Björn Wagner, CEO of Parity Technologies, a leading contributor to the Polkadot network. “This initiative with Beatport and Aventus is a perfect example of the potential for web3 to elevate the craft of artists. We’re excited to see this application of Polkadot’s technology to better connect artists directly with their fans and reignite the collectible aspect of music fandom that has largely been lost in the age of digital media.”
Beatport says these digital collectibles can serve as fan engagement tools by providing early access to bonus features. Unreleased tracks, discounted tickets, and access to global events and interactive experiences can all be explored through digital collectibles. Speaking on a technical level, the NFTs will be distributed via Aventus, a blockchain built on Polkadot that helps established enterprises deliver web3 use cases from their wide suite of modular and composable products.”
In addition to launching Beatport.io, Beatport and Polkadot will also collaborate on 10 major events over the next 18 months. Each event will celebrate the launch of a new NFT collection accessible via Polkadot-integrated wallets. The events will be produced by Beatport and will take place alongside major music and web3 events.